Feb 26, 2016 | Facebook marketing
Facebook ads can now takeover you phone, with a new ‘Canvas’ size that imitates Snapchat’s ‘Discover’ format. But will it turn off consumers? Canvas, which went live today, lets advertisers create a full-screen ad on the mobile News...
Feb 22, 2016 | Facebook marketing, Marketing through gaming, Mobile, Social media
Mark Zuckerberg made a surprise appearance at Samsung’s Mobile World Congress event, touting the rise of virtual reality and Facebook’s new social VR team. Appearing on stage as the audience removed their VR helmets after a Samsung demo (see video captured above),...
Feb 18, 2016 | Facebook marketing, Social media, Twitter marketing
With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter. Greenlight has been tracking social media mentions in the month...
Feb 11, 2016 | Facebook marketing, India
Facebook sparked controversy this week, after a key board member Marc Andreessen linked India’s rejection of its free mobile service with ‘anti-colonialism’. 1/Last night on Twitter, I made an ill-informed and ill-advised comment about Indian politics and...
Feb 9, 2016 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media. Looking...
Feb 9, 2016 | Facebook marketing
The old adage that we are all six personal connections away from knowing everyone in the world is no longer accurate according to Facebook- who claim it is now just 3.57. To mark its 12th anniversary, Facebook wanted to test the age-old “six degrees of...
Feb 9, 2016 | Facebook marketing, Social media
To promote Zoolander 2, Universal Pictures is running a social media tie-up with Mattel, which will see the movies titular hero take over barbie’s Instagram account for three days. #barbiezoolander #bestnine In a variety of custom-made doll-size outfits, Derek...
Feb 9, 2016 | Facebook marketing, India
India’s telecoms regulator has blocked Facebook’s Free Basics internet service today, saying the scheme violates net neutrality. While not ruling explicitly on net neutrality, the Telecom Regulatory Authority of India (TRAI) decided not to allow what it...
Feb 1, 2016 | Facebook marketing, Mobile, Online advertising, Online video
A surge in video views that has boosted advertising spending contributes to a bumper final quarter for Facebook. The latest financial results for the company indicate that mobile ads now account for four-fifths of advertising revenue for the social network. Total...
Jan 29, 2016 | Facebook marketing
Facebook has finally updated its ‘like’ button with a series of emojis dubbed ‘reactions, which are being rolled out gloablly this week. The company is introducing Reactions instead of the much-requested dislike button, as a way of allowing people to...
Jan 27, 2016 | Facebook marketing, Social media, Twitter marketing
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies. UK Conservative party invests 10 times more than rival in...
Jan 22, 2016 | Facebook marketing, Social media
Facebook is taking on Twitter with a new platform providing real-time updates on sports games, popular posts from fans, statistics and commentary from experts. The new platform, dubbed ‘Sports Stadium’, currently covers only American football games and comes ahead of...
Jan 18, 2016 | Facebook marketing, Mobile, WhatsApp
WhatsApp is dropping its subscription fees to access the popular messaging service, as it looks to explore new funding options, such as tie-ins with other companies. The chat app, famously bought by Facebook for a massive $19bn in 2014, is ditching the 99 cent annual...
Jan 5, 2016 | Facebook marketing, Mobile, Regulation
After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users’ feelings- this time by breaking its app on purpose. A report from tech journal The Information accuses the social network of deliberately...
Jan 4, 2016 | Facebook marketing, Social media
Facebook founder Mark Zuckerberg plans to build artificial intelligence (AI) to help him around the house and with his work, similar to the butler Jarvis from the film Iron Man. In a post on the social media site, he said his personal challenge this year would be to...
Dec 31, 2015 | Facebook marketing, Social media
Facebook has created a site devoted to the most talked-about topics on its platform this year. 2015 Year in Review from Facebook on Vimeo. To determine the most talked-about stories, Facebook measured “how frequently a topic was mentioned in Facebook posts made...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 17, 2015 | Facebook marketing, Mobile
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features. Facebook has partnered with Uber to build ride-hailing into its Messenger app. The new service works entirely within the Messeneger app,...
Dec 11, 2015 | Facebook marketing
Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories. The company agreed to the changes after publishers complained that restrictions made it too difficult for them to generate revenue from content they...
Dec 10, 2015 | Facebook marketing, Social media, Viral and buyrals
With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns. The infographic from DataSift and Fuel Intelligence...
