Sep 15, 2015 | Facebook marketing, Marketing through gaming, Mobile, Social media
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores. The research, from Kenshoo, also indicates that app installs from the mobile app ads increased by...
Sep 14, 2015 | Facebook marketing, India, Social media
Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program. The social networking site is looking at tying up with more Indian companies to help ecommerce brands use...
Sep 9, 2015 | Facebook marketing, Mobile, Social media
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach. Instagram also launched new advertising formats including landscape-shaped photo and video to give ads a “more cinematic...
Sep 7, 2015 | Digital marketing skills, Facebook marketing, Social media
Facebook has launched a free education app for teachers that helps track students’ progress and makes it easier to create custom learning plans. The software, available only in the US for now, comes via a partnership with Summit Public Schools, a nonprofit...
Aug 28, 2015 | Facebook marketing, Social media
One billion people have used Facebook in a single day, founder Mark Zuckerberg has said, in the latest milestone for the world’s largest social network. Zuckerberg, who famously launched Facebook from his Harvard dorm, made the announcement in a post on his...
Aug 20, 2015 | Facebook marketing
Facebook is starting to drive more traffic to digital media websites than Google, as social media starts to rival search as a web discovery tool, according to new figures. The data, from analytics firm Parse.ly, collected data for about 400 digital publishers,...
Aug 10, 2015 | Facebook marketing
Reza Moaiandin a software developer has discovered a flaw in Facebook’s security settings allowing users to find other users profiles simply by typing in their phone number. By default, this ‘who can find me?’ setting is set to everyone/public – meaning...
Aug 7, 2015 | Facebook marketing, Mobile
Facebook has launched a new Pages Messaging feature that lets companies connect with customers via its messenger service. Pages Messaging will, for example, let firms respond to a complaint on its Wall by messaging the customer privately. A comment shows a note that...
Aug 6, 2015 | Facebook marketing, Social media
Will marketers become able to target products and services based on the sensitive personal data of not just you, but also your friends? That’s what Facebook believes according to latest patent filings. Facebook has a patent from the U.S. Patent and Trademark...
Aug 5, 2015 | Facebook marketing, Mobile, Social media
Facebook has unveiled Aquila, a drone that the social network hopes will deliver internet to the masses- along with the extra ad dollars that come with it. The drone has been in development for over a year as part of Internet.org, Facebook’s initiative to help...
Aug 5, 2015 | Facebook marketing, Regulation
Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned. Facebook is lying…and cheating…and also stealing in...
Aug 4, 2015 | Facebook marketing, Mobile, Social media
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way. Previously brands had to talk to Instagram sales people directly,...
Aug 4, 2015 | Facebook marketing, Mobile
Uber has gained another $1bn in funding and been valued at close to $51bn, making the taxi app the world’s most valuable startup and reaching the mark faster than Facebook. The growth reflects its aggressive global expansion into more than 300 cities and growing...
Aug 4, 2015 | Facebook marketing, Mobile, Social media
Facebook has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival. The new feature represents Facebook’s entry into a growing market catering to...
Jul 30, 2015 | Facebook marketing, Social media
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm. Case study summary •...
Jul 30, 2015 | Facebook marketing, Social media, Twitter marketing
Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research. Source: eMarketer eMarketer’s report, titled “Instagram...
Jul 30, 2015 | Facebook marketing, Social media
Half of the world’s estimated online population now check in to the social networking giant Facebook at least once a month. Facebook said the number of people who use it at least monthly grew 13% to 1.49 billion in the three months to the end of June. The number...
Jul 17, 2015 | E-commerce and E-retailing, Facebook marketing, Social media
After many attempts to break into ecommerce Facebook is testing another buy button- this time letting businesses turn their pages into e-commerce sites. Facebook has previously tested buy buttons attached to sponsored posts in the News Feed, but this new initiative...
Jul 17, 2015 | Facebook marketing, Social media
This chart from comScore looks at the uswer demographics of most major social networks in the US, with some surprising results… Source: www.comscore.com
Jul 15, 2015 | Facebook marketing, Social media, Twitter marketing
Nearly two-thirds (63%) of Twitter and Facebook users in the US social are getting their news from these services, according to new research. The Pew Research Center study of more than 2,000 Americans found that for both social networks, 63% of users surveyed said...
