Feb 16, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns. The Cadbury’s and Oreo owner said the digital push is part of a move towards a more sophisticated and...
Feb 16, 2015 | Facebook marketing, Social media
Facebook has added relevance scores to its adverts to let people see the ones most relevant to them, as the social network continues to lure advertisers away from rival Google. The social network claimed that the addition will let people see the ads that matter most...
Feb 10, 2015 | Content marketing, Facebook marketing, Social media
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for...
Feb 6, 2015 | Facebook marketing, Social media
Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp. The feature, called Place Tips, shows users relevant information about the area in which they are in while...
Feb 5, 2015 | Facebook marketing, Regulation, Social media
A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it. The change lets the social network gather data from activity across the internet, as well as the normal data it gathers on...
Feb 5, 2015 | Facebook marketing, Social media
Facebook is prompting its users to register to vote on Thursday, in conjunction with the Electoral Commission, marking the company’s first intervention into British electoral politics. The social network is joining forces with the Electoral Commission to promote a...
Feb 4, 2015 | Facebook marketing, Social media
Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according to a news report. Marketing magazine Advertising Age reports that over the past two years, Facebook cut the number of desktop ads...
Jan 29, 2015 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak. For the seventh quarter in a row the social network beat profit and revenue forecasts, with...
Jan 29, 2015 | Facebook marketing, Social media, Twitter marketing
Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events. The ads will target people based on what they are talking about in real time, with a video format...
Jan 28, 2015 | Facebook marketing, Online video, Social media
Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research. The new report from social management firm Shareaholic found that Facebook’s total share of visits to its network was 24.64% in December. Second-place...
Jan 28, 2015 | Facebook marketing, Social media
Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data. The findings form part of Gigya’s ‘Landscape of Customer Identity’, which also indicates that...
Jan 27, 2015 | Facebook marketing, Mobile, Social media
Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets. Facebook Lite is available in eight countries: Bangladesh, Vietnam, Nigeria, Nepal, South Africa, Sudan, Sri Lanka and...
Jan 26, 2015 | Facebook marketing, India, Mobile, Social media
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report. The research, from eMarketer, also reveals the...
Jan 23, 2015 | Facebook marketing, Mobile, Social media, WhatsApp
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base. The Facebook-owned chat app is used by 700 million users to communicate between smartphones and tablets. Now, users can also chat...
Jan 21, 2015 | Facebook marketing, Social media
Facebook is making some of its artificial intelligence products avaialable to the public, as the social network hopes to accelerate its own AI product development. The products, which include computer tools that offer the means to go through large amounts of data,...
Jan 20, 2015 | Digital marketing skills, Facebook marketing, Social media
Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report. Source: Deloitte The study, from Deloitte and commissioned by Facebook itself, said the gains were made through wider effects of the...
Jan 16, 2015 | Facebook marketing, Online video, Regulation
Facebook is now restricting extreme and violent content in feeds by posting warnings and preventing minors from seeing certain videos. The social network has never permitted material that may “glorify violence,” but generally allowed news and documentary...
Jan 16, 2015 | Facebook marketing, Search engine marketing, Social media
Social (Facebook) ad spend increased 33% year-on-year (YoY) while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo. At the same time, spend on paid search advertising increased 15%,...
Jan 15, 2015 | Facebook marketing, Mobile, Social media
Facebook is testing a new app aimed at businesses, letting employees use news feed, groups and messaging for their work, while keeping activities separate from their personal profiles. The new service launched on Wednesday as a test for “pilot partners”, whose...
Jan 14, 2015 | Content marketing, Facebook marketing, Social media
When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site. BuzzFeed launched in 2006, pioneering the concept of ‘listicles’ (top 10...
