Jan 12, 2015 | Facebook marketing, Social media
Instagram was the fastest growing major social network in the US last year, but Facebook retained its lead, according to new research. The study, from Pew Research, indicates that Instagram’s growth rate was found to be greater than its competition which brought its...
Jan 9, 2015 | Facebook marketing, Mobile, Social media, Twitter marketing, WhatsApp
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined. In total, the app currently boasts 700 million monthly active users, equal to the population of the US, the UK, France, Russia,...
Jan 8, 2015 | Facebook marketing
Facebook has bought Wit.ai, a natural language recognition API provider, hinting that the social network is looking to move into the fast growing ‘Internet of Things’ sector. Founded 18 months ago, Wit.ai aimed to build an open, distributed, community-based platform...
Jan 6, 2015 | Facebook marketing
Mark Zuckerberg has started a new book project, encouraging people to read one title a month. The Facebook founder and CEO announced on his page recently that he has vowed to read a book every other week in 2015, with an emphasis on learning about different beliefs,...
Jan 5, 2015 | Facebook marketing, Social media
This January Halfords are launching #31FitterDays on Facebook, encouraging people to get more active. Halfords #31FitterDays exercise plan has been developed by qualified personal trainer and certified nutritionist Mo Jabbar, who will be sharing his top fitness tips...
Jan 2, 2015 | Facebook marketing
Facebook has apologised after its ‘Review of the Year’ feature inadvertently brought up painful memories for some users. The issues began to surface after Facebook began delivering its auto-generated yearly recap earlier this month to users of the huge social network....
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 22, 2014 | Facebook marketing, Social media, Twitter marketing, UK, WhatsApp
Britons are ditching ‘traditional’ social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data, The regulator’s annual survey of the international communications market found that while social...
Dec 15, 2014 | Facebook marketing, Search engine marketing, Social media
Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users. Facebook will now focus on offering powerful tools for finding people, posts and news using its own...
Dec 11, 2014 | Facebook marketing, Social media
Instagram has overtaken Twitter with 300 million users, as Facebook continues to monetise its photo-based social network with new ‘verified accounts’. By comparison, Twitter claims to have 284 million users accessing the network each month. The figures mean that...
Dec 10, 2014 | Facebook marketing, Social media
Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014. With more than 1.3 billion people on Facebook, including 27 million people logging on daily in the UK alone, Facebook is a great barometer of...
Dec 9, 2014 | Facebook marketing, Online advertising
Overall Facebook advertising costs and ROI rose dramatically year-on-year in November 2014 according to the latest global data from Kenshoo. In fact, aggregate average CPM from Facebook ads increased by 7X this November compared with November 2013 and return on...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 8, 2014 | Facebook marketing
Facebook is launching its own virus-scanning software to combat the rise in malware being spread through the social network. Facebook already has agreements with F-Secure and Trend Micro to offer embedded software and antivirus protection, and has now added support...
Dec 5, 2014 | Facebook marketing, Mobile, Online advertising, Social media
With the festive season upon us, and new devices likely to be a key gift this year, Facebook is offering 5 tips for app advertising success. 1. Find New Device Owners. Smartphone sales grew 25 percent last holiday season compared to the quarter before.1 New devices...
Dec 4, 2014 | Facebook marketing, Mobile, Online advertising, Online video
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services. Under the new scheme, mobile app advertisers can now run autoplay video ads within Facebook’s mobile apps as part of their app install ads....
Dec 3, 2014 | Facebook marketing, Social media, WhatsApp
Key trends to check your 2015 plans against: • RIP free ad exposures: This was the year when the rules were re-written in social and free audience reach collapsed on Facebook. We predicted it back in 2012, but the casualties have been brutal, as the brands that built...
Dec 1, 2014 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the...
Nov 25, 2014 | Email marketing, Facebook marketing, Social media
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook. The study, from RadiumOne, indicates...
Nov 17, 2014 | Facebook marketing, Social media
Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them. Under the new scheme, set to come into place in...
