Nov 17, 2014 | Digital marketing skills, Facebook marketing, Social media
Facebook is planning a business-orientated social network to rival LinkedIn, according to a news report. The Financial Times cites ‘sources familiar with the matter’ that the site has been seeking to broaden its offerings, unveiling an application that lets people...
Nov 13, 2014 | Facebook marketing, Online video, Social media
The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos. At the start of...
Nov 11, 2014 | Facebook marketing, Social media, WhatsApp
Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users. Messenger has come under fire in recent months, as messaging was...
Nov 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Social media
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Targeted at the Singapore...
Nov 10, 2014 | Facebook marketing, Social media
Facebook has added an Ebola button to users’ profile pages to help people donate to charities fighting the disease. The money will go to International Medical Corps, the International Federation of Red Cross and Red Crescent Societies, and Save the Children. The...
Nov 4, 2014 | Facebook marketing, Regulation
A new way to access Facebook securely and anonymously via the “dark Web” could provide a model for other site, letting users browse the social network anonymously via Tor. Last week, the social network unveiled a new URL for its service,...
Nov 3, 2014 | Facebook marketing, Social media, Twitter marketing
Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research. The data, from social discovery and sharing platform Shareaholic, details the traffic stats from eight of its...
Oct 31, 2014 | Facebook marketing, Social media
When it comes to writing content, the length of each post can vary wildly depending on which platform you use. This infographic from SumAll looks at how long social media updates should be. The study provides insights into optimal lengths for tweets, Facebook status...
Oct 30, 2014 | Content marketing, Facebook marketing, Social media
News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’. Facebook’s reasoning is that, with its 654 million daily...
Oct 28, 2014 | Facebook marketing
Following the relaunch of its messenger earlier this year, Facebook has launched another standalone chat app for iOS and Android letting users create group chats around their favourite topics. The new Rooms app, which is initially available in the US and the UK, lets...
Oct 22, 2014 | Facebook marketing, Social media
Google’s dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube. The study, from Socialbakers, looked at more than 180,000 Facebook...
Oct 22, 2014 | Facebook marketing, Online advertising, Online video, Social media
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off. The claim was made during this video interview...
Oct 9, 2014 | Facebook marketing, Social media
Facebook has launched a new tool that lets advertisers target people within a set radius of their business. View a video showing Facebook’s Hyper Local Advertising in action here: The feature, called Hyper-Local Advertising, lets ads appear on peoples’s phone or web...
Oct 8, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app’s value rise even further to $22bn. Facebook completed its purchase mobile messaging service WhatsApp for up to $22 billion...
Oct 7, 2014 | Facebook marketing, Regulation, Social media
Facebook has stepped up its battle against spammers who promise to deliver “likes” to its members, and warned users on using such scams. The social network said that to date, it has obtained legal judgments of nearly $2 billion against fraudulent...
Oct 6, 2014 | Facebook marketing, Regulation
After the strong backlash Facebook received for its “emotional contagion” study published in June this year, the social networking giant announced changes to its research framework last week. The firm Facebook said the huge psychological experiment it...
Oct 6, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Social media, UK
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: As part of the wider ‘Season of Mischief’ campaign, Wheel of Misfortune...
Oct 2, 2014 | Facebook marketing, Regulation, Social media
Facebook has apologised for imposing a ban on fake names, a move that particularly affecting performers and drag queens, and has clarified that it will now allow ‘authentic’ names on the social network, even if they are not the user’s real name. Drag queens challenged...
Sep 29, 2014 | Facebook marketing, Online advertising, Social media
Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands. Facebook has rolled out an updated version of its advertising platform, dubbed ‘Atlas’, giving it...
Sep 29, 2014 | Facebook marketing, Regulation, Social media
Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open...
