Sep 24, 2014 | Facebook marketing
Facebook will reportedly launch a new online ad service next week that will track users across the web, letting brands target them on the social network based on their internet habits. The Wall Street Journal reports that the new platform marks Facebook’s attempt to...
Sep 24, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions. The program is currently being trialed in Denver and Chicago, and Facebook worked with Anheuser-Busch on its new promotion. The ‘Bud Light...
Sep 23, 2014 | Facebook marketing, Mobile, USA
This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube...
Sep 23, 2014 | Facebook marketing, Mobile, Online advertising, Social media
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group. Seven brands managed by Omnicom Media Group agencies Manning Gottlieb OMD, OMD, and PHD have become the first to roll out ads in users’...
Sep 23, 2014 | Facebook marketing, Marketing through gaming
Oculus VR has upgraded its virtual reality headset prototype with higher resolution and built-in audio, marking the first major development since it was bought by Facebook for $2bn earlier this year. Watch this promo video from Oculus VR discussing the implications of...
Sep 22, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Search engine marketing, Social media
How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.
Sep 22, 2014 | Facebook marketing, Social media, Twitter marketing
A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge lucrative...
Sep 15, 2014 | Facebook marketing, Social media, WhatsApp
Facebook is testing a SnapChat style feature for status updates, as the social network continues to emulate the success of chat apps. The feature lets users set an expiration time on post so that after that time, the posts disappear. Users in New Zealand recently...
Sep 12, 2014 | Email marketing, Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall. The research, conducted in the first quarter of 2014 by...
Sep 10, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user. The study, conducted by...
Aug 28, 2014 | Facebook marketing, Mobile, Online advertising
Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G. The news comes as mobile advertising grew to 62% of all...
Aug 28, 2014 | Facebook marketing, Mobile, Social media
Instagram has launched Hyperlapse, a new standalone app letting users shoot time-lapse videos, as the Facebook-owned firm continues to expand. Time lapse is a cinematography technique commonly used to show a plant growing or a cityscape going from day to nigh in a few...
Aug 27, 2014 | Facebook marketing, Online advertising
Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand. Tech news site The Information reports that Facebook is investing more resources into Atlas, the ad server Facebook...
Aug 26, 2014 | Australia and New Zealand, Facebook marketing, Social media
Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen. Facebook alone had 2.5 million unique visitors in March. The most visited brand page on Facebook was...
Aug 22, 2014 | Facebook marketing, Online advertising, Social media
Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ News Feeds, as the social network continues to steer brands towards paid ads. Under the new scheme, ads from a page that a person is not connected to (e.g. users who...
Aug 19, 2014 | Facebook marketing, Mobile, Social media, Twitter marketing, USA, WhatsApp
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US. The study, from JP Morgan, found that Facebook accounted for 20% of overall mobile time share while...
Aug 18, 2014 | Facebook marketing, Mobile, Social media, UK
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research. The study, from ComScore, also found that 8.8m access the internet...
Aug 11, 2014 | Facebook marketing, Mobile, Social media
Facebook has cracked down on apps that incentivise app downloads in exchange for likes, as the social network looks to increase the value and meaning of its social metrics for advertisers. Under the new rules on the social network, app developers will not be able to...
Aug 11, 2014 | Facebook marketing, Mobile, USA
The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data. According to comScore, smartphone penetration in the March-June quarter continues to inch upwards (up...
Aug 1, 2014 | Facebook marketing
Facebook is testing is free internet access scheme in Zambia, giving mobile and web users access to a select number of sites. On Thursday, the company launched its first app for Internet.org, a partnership among tech giants to beam wireless service to developing...
