May 20, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, “Slingshot,” according to new reports. Mark Zuckerberg is supervising an internal project to build a competing video and photo sharing...
May 19, 2014 | Facebook marketing, Social media, Twitter marketing
Footballers are some of the most famous athletes on the planet. Stars both on the pitch, in tabloids and on televisions across the world. With the World Cup on the horizon, this infographic from StaySourced looks at who would win the tournament if a team’s...
May 16, 2014 | Facebook marketing, Online advertising, Social media
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed. Ahead of the World Cup, which kicks off on 12th June 2014 in Brazil, Facebook has released a number of stats...
May 8, 2014 | Facebook marketing, Marketing through gaming
Oculus Rift, the virtual reality firm bought by Facebook for $2bn last month, has revealed its ambitions to create a massive game world populated by as many as one billion users. Watch this video looking at people’s reactions to Oculus Rift here: Speaking at the...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 8, 2014 | Facebook marketing, Social media, WhatsApp
Here are the top digital marketing data and case studies that caught our eye. Big spenders: WhatsApp is only the fourth biggest tech purchase of the year (Infographic) Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19...
May 7, 2014 | Facebook marketing, Online advertising, Social media
Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research. The study, carried out by agency Laundry Service, measured the performance of its campaigns using “organic” Instagram-style...
Apr 28, 2014 | Facebook marketing, Marketing through gaming, Mobile, Social media, Twitter marketing, USA
This chart shows the breakdown of time spent on smartphones in the US. 86% of users time Is spent using apps with the remaining 14% of time taken up by browsers. Gaming is the number one time consumer with 32%. Interestingly Facebook accounts for 17% of smartphone...
Apr 28, 2014 | Facebook marketing, Mobile, Social media
Facebook has bought fitness tracking app Moves, suggesting the company’s interest in entering the health monitoring technology arena. Facebook has acquired the maker of fitness tracking app Moves, which can track the distance the user walks or runs alongside the...
Apr 25, 2014 | Facebook marketing
A rise in mobile ad sales helped Facebook triple its profits in the first three months of 2014, with a staggering 59% of ad revenue coming from mobile. The company posted a Q1 profit of $642m (£380m) on the back of a 72% surge in revenues, driven by mobile...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 24, 2014 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends. The Adobe Social Media...
Apr 23, 2014 | Facebook marketing
To promote its latest digital espionage game Watch Dogs, Ubisoft has launched a site that scrapes publicly available information from Facebook to show users how much of their data is in the public domain… and how it could be exploited. Watch this trailer showing how...
Apr 22, 2014 | Facebook marketing, Social media
Facebook has launched ‘nearby friends’, a feature that lets users track their friends location in real-time- causing a privacy stir in the process. The tool uses a smartphone’s GPS system to tell a user which Facebook friends are nearby, if they have the feature...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | Facebook marketing, Social media
Facebook is planning to offer banking services to its users, The Financial Times has reported this week. Watch this video from Bloomberg discussing Facebook’s latest venture here: The move would allow the social network to compete with the likes of Western Union,...
Apr 17, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition. The campaign marks Unilever’s biggest marketing investment in its flagship brand to date, and spans TV, outdoor, digital and PR. Activity...
Apr 15, 2014 | Facebook marketing, Mobile
Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant’s efforts to bring internet access to far-flung corners of the world. The acquisition of New Mexico’s Titan Aerospace for an undisclosed fee...
Apr 14, 2014 | Facebook marketing, Regulation, Social media
Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand ‘link-baiting’ techniques to entice users to click ‘like’. In a blog post Facebook announced it has tweaked its algorithm to...
Apr 11, 2014 | Facebook marketing, Social media, WhatsApp
With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come,...
