Nov 8, 2013 | Facebook marketing, Social media
Telecoms firm Personal Argentina was the top brand on Facebook in terms of answered questions minus unanswered questions, according to a new report and infographic from Socialbakers. According to the data, the telecommunications industry received the most...
Nov 6, 2013 | Facebook marketing, Mobile, Social media
Facebook’s mobile ads now generate nearly half of all the social network’s revenues, the company has announced. In its third quarter earnings report, Facebook said that 48% of users on a given day are only accessing it from mobile, and advertising spend has...
Nov 5, 2013 | Facebook marketing, Online advertising, Social media
Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting brand pages in favour of paid ad tools. Last week, Forrester Research released the results of a UK study of 395 marketers in...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Nov 1, 2013 | Facebook marketing, Regulation, Social media
Facebook is planning to record a user’s cursor details when browsing the social network, recording details such as how long users hover their cursors over ads, in a bid to offer better targeted ads while boosting product development. In an interview with the...
Oct 31, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report. View larger image here The report, from web monitoring firm BI Intelligence, indicates that Facebopok Facebook still has the...
Oct 31, 2013 | CPG, Facebook marketing, Online video, Social media
Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data. The study, from marketing technology company Unruly, found that more than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric...
Oct 30, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275%, according to new research looking into social media return-on-investment (ROI). The Q3 Adobe Social Intelligence report indicates...
Oct 28, 2013 | Facebook marketing, Online advertising, Social media
Instagram has released a sample of its upcoming ad format, integrated into a user’s photostream as a ‘Sponsored’ image, as the Facebook-owned photo app looks to turn its rising popularity into cash. The photo-sharing service said the ads will begin appearing in...
Oct 28, 2013 | Email marketing, Facebook marketing, Online advertising, Social media
Facebook is letting advertisers run ads on the social network that only target their own customers, in a bid to boost retention. The new tool, called ‘Custom Audiences’ has gone live in the US, with a global rollout expected to finish by the end of November. The...
Oct 28, 2013 | Content marketing, Facebook marketing, Social media, USA
Nearly a third (30%) of all Americans get regular dose of news from Facebook, with the ypounger generation more likely to turn to the social network to learn about current events, according to a new study. The survey, conducted by Pew Research Centre, found that...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Facebook marketing, Social media, Twitter marketing
Facebook and Pinterest are the leading social networks for sharing content, with Google+ lagging far behind, according to new research. The research from publishing tool Shareaholic, tracked 8 of the most popular social media platforms to see how they were driving...
Oct 24, 2013 | Facebook marketing, Regulation, Social media
Facebook has backtracked on its policy on violent and offensive content, after mounting pressure from politicians and the public over a video showing the beheading of a woman by a Mexican drug cartel on its site. The move comes just 24 hours after the social network...
Oct 23, 2013 | Facebook marketing, Regulation, Social media
Facebook is adding a new security feature to its website that it says will keep users from stumbling across violent or potentially offensive content on its website, following an outcry over the discovery of beheading videos on the site. In a new move, Facebook has...
Oct 21, 2013 | Facebook marketing, Online advertising, Social media
In a major U-turn, Facebook is finally allowing Google to run is Doubleclick display ads on its ad exchange. The move means that Facebook users will start to see display ads served by Google’s ad placing service, giving both companies a potentially lucrative new...
Oct 21, 2013 | Facebook marketing
Facebook ads are performing strongly across all key performance indicators with conversion rates more than doubling during the third quarter of 2013 according to new research. The latest quarterly analysis by Kenshoo Social compares global Facebook campaign...
Oct 18, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing
Here are the top digital marketing data and statistics that caught our eye. Facebook ads ‘18 times more profitable on iPhone than Android’ Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social...
Oct 18, 2013 | Facebook marketing, Regulation, Social media
Facebook has loosened its privacy rules for teenagers, letting them post status updates, videos and images that can be seen by anyone, not just their friends or people who know their friends. While Facebook described the change as giving teenagers, ages 13 to 17, more...
Oct 18, 2013 | Facebook marketing, Mobile, Social media
Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social network’s mobile ad effectiveness. The data, from ad buying network Nanigans, analysed more than 200 billion Facebook ads on mobile with...
