Oct 16, 2013 | Facebook marketing, Mobile
Facebook has bought app Onavo, which lets users compress mobile data so they do not reach their monthly cap as quickly, as the social network looks to further boost its mobile engagement for advertisers. Facebook reportedly paid more than $150m for the start-up, and...
Oct 11, 2013 | Facebook marketing
Facebook has sparked controversy by dropping the privacy setting that lets users opt out of people searching for their names, claiming that the feature was used only by “a small percentage” of users. The social network announced the move in a blog post on...
Oct 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign. The winner will be given everything they need to live the Uni lifestyle including Pot...
Oct 10, 2013 | Facebook marketing
Facebook paid no corporation tax in the UK in 2012, despite raking in £223 million in advertising revenue, according to a news report. The firm’s UK ad operations made a pre-tax loss of £2.4 million on turnover of £34.6 million, partly due to share options granted to...
Oct 4, 2013 | Facebook marketing, Mobile, Social media
Snapchat has launched ‘Stories’, letting users see rolling news-feeds from friends in the last 24 hours, as the popular photo sharing app looks to rival Facebook. Watch this video showing how Snapchat stories works below: Snapchat’s popularity has risen sharply...
Oct 4, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Instagram has announced plans to place ads placing ads in users’ photo streams, as the Facebook-owned photo app looks to capitalise on its growing popularity. Ads will appear in a few months in the US-only for now, and will involve just a handful of firms. In a bid...
Oct 3, 2013 | Facebook marketing, Online advertising, Social media
Facebook has begun tracking how its users engage with 45 primetime TV shows in the US, as the social network looks to rival Twitter in providing advertisers with real time viewer data. The move will see Facebook sending weekly reports to the four largest US television...
Oct 3, 2013 | Facebook marketing, Mobile, Social media
Facebook has revamped its mobile app advertising with ‘call-to-action’ buttons, such ‘Shop Now’ or ‘Listen Now’, as the social network looks to boost engagement on its apps. Previously, ads on Facebook’s mobile apps were designed only to entice its...
Oct 2, 2013 | Facebook marketing, Search engine marketing, Social media
Facebook has updated its Graph Search tool to include user posts and status updates, as the social network looks to improve its site navigation in a bid to appeal more to users and advertisers. Facebook launched the Bing-powered Graph Search in January to compete with...
Oct 2, 2013 | Facebook marketing, Mobile, Social media, Twitter marketing
Facebook, Instagram and Twitter are the most popular social media sites among 10-15 years olds in the UK, but Blackberry is falling from favour, according to new research. The Amaze Generation from Amaze on Vimeo. The study, from Amaze Generation, a five-year research...
Sep 30, 2013 | Facebook marketing, Online advertising, Social media
Facebook has updated its advertising policy, pledging that its newsfeeds will contain fewer ads for products or services that users are not interested in, as the social network looks to boost its appeal to both users and advertisers. Facebook warned that some...
Sep 25, 2013 | China, Facebook marketing, Social media, Twitter marketing
China is to lift the ban on Facebook, Twitter and other sites in a new ‘free trade zone’ part of the country, following years of censoring websites deemed politically sensitive to the government. Under the new agreement, people with the 17-square-mile area of...
Sep 16, 2013 | Facebook marketing, Mobile, Online video
Facebook is testing autoplay videos in its mobile News Feed, meaning that muted videos will start automatically without needing a click from the user. The tool, currently being tested across a small group of US users, will work on videos from an individual or a page...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 13, 2013 | Facebook marketing, Social media
According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind. This infographic shows which social networks people prefer to use when logging in to third party sites. However,...
Sep 11, 2013 | Facebook marketing, Russia, Social media, Twitter marketing
This chart shows both the unique visits to social networking sites in July 2013 and the total average number of minutes a user spent onsite that month. Social networking sites are popular in Russia receiving 56m visitors, accounting for 85% of the online population in...
Sep 11, 2013 | Facebook marketing, Social media, Twitter marketing
Facebook has launched a new service for media and news organisations to help them find Facebook conversations better, as the social network looks to compete with Twitter in the real-time news sector. The new ‘Keyword Insights API’ and ‘Public Feed API’ are being...
Sep 11, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Instagram is planning to introduce ads, as the Facebook-owned photo app looks to turn its 150 million users into a profit. Speaking to the Wall Street Journal, Emily White, Instagram’s director of business operations, said the company is planning to introduce...
Sep 11, 2013 | Facebook marketing, Online video, Social media
UK mums are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010—according to new research. The study, from BabyCenter and comScore, also found that 22% of mums say if friends or family...
Sep 9, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media, Twitter marketing
Retailers are overestimating the growth of consumer spending via mobile devices by over 100%, according to new research. The comparative study commissioned by Peerius, found that 75% of leading retailers expect consumers using mobile devices to account for 40% of...
