Sep 4, 2013 | Facebook marketing, Mobile, Online advertising
Advertisers are now allowed to run contests and administer promotions on their Facebook pages instead of being obligated to do them through apps. This new infographic looks at which format will best suit your business needs. KRDS, a Social Media Agency in Europe and...
Sep 3, 2013 | Facebook marketing, Online advertising, Social media
Facebook has teamed up with stock image provider Shutterstock to offer advertisers a range of high-quality imagery to use on the social network. Under the new deal, use of the Shutterstock imagery won’t cost advertisers a penny. Instead, Facebook will pay...
Sep 2, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Facebook has emailed its vast user base of 1.2bn subscribers to explain how it uses their data for advertisers, as part of a settlement in a US court case. The social network has revised its two key documents — Data Use Policy and Statement of Rights and...
Aug 29, 2013 | Facebook marketing, Regulation, Social media
Facebook has revealed the extent of government spying on its social network users, following recent revalations surrounding the US PRISM web monitoring programme. In a special report, Facebook revealed that governments around the world requested information on about...
Aug 28, 2013 | Facebook marketing, Social media
A new study by Kenshoo Social has revealed that the most successful ads on Facebook Exchange (FBX) tend to be those that are dynamically generated based on the products or pages that online shoppers have previously viewed outside of Facebook. FBX is a system for...
Aug 21, 2013 | Facebook marketing, Mobile, Regulation
Facebook has joined with Samsung, Ericsson, MediaTek, Nokia, Opera, and Qualcomm to from Internet.org, a project dedicated to getting the internet to the five billion people who cannot get access to it. Watch this video promoting the initiative below: This coalition...
Aug 21, 2013 | Facebook marketing, Online advertising, Social media
Facebook advertisers are seeing a significant return on their spend on the social networking site, according to new research. New data from social media marketing technology platform Kenshoo Social highlights the improved performance of Facebook ads in the first two...
Aug 19, 2013 | E-commerce and E-retailing, Facebook marketing, Social media
Facebook is testing a new online payments service aimed at making it easier for users to make purchases on their mobile devices. The social networking site will let people to make purchases with just their Facebook login on partnering e-commerce mobile apps. The...
Aug 19, 2013 | E-commerce and E-retailing, Facebook marketing
Facebook is testing a new online payments service aimed at making it easier for users to make purchases on their mobile devices. The social networking site will let people to make purchases with just their Facebook login on partnering e-commerce mobile apps. The...
Aug 15, 2013 | Facebook marketing, Mobile, Social media
Facebook is testing an app just for celebrities and high-profile figures, designed to help them manage their public persona, according to a news report. AllThingsD reports that the VIP-only mobile app would help the famous reach out to fans, monitor their feedback,...
Aug 15, 2013 | Facebook marketing, Mobile, Social media
Facebook has bought speech recognition and language translation app Mobile Technologies, as the social network looks to boost its mobile features. Facebook did not disclose the financial terms of its deal for Pittsburgh-based Mobile Technologies. Facebook’s management...
Aug 14, 2013 | Facebook marketing, Online advertising, Social media
Facebook has revealed that 128 million US users and 24 million UK users log onto the social network each day, as the firm begins revealing regional audience figures for the first time in a bid to appeal to more advertisers. By comparison with TV audiences, just 6...
Aug 14, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India, Online video, Social media
Horlicks has launched a new Facebook campaign in India to promote its new biscuit, inviting users to guess the plot of a new TV commercial with a number of clues. Watch the final TV commercial below: To promote the new Horlicks Nutribic ‘fibre rich digestive...
Aug 7, 2013 | Facebook marketing, Social media
This week’s Channel 4 documentary ‘Celebs, Brands and Fake Fans’ looked into the murky world of ‘click farms’- offering a warning to brands tempted to buy success on social media. Watch a trailer for the programme here: The programme, part of the Dispatches series,...
Aug 7, 2013 | Facebook marketing, Social media
Facebook has revamped its news feed, showing popular posts for longer as the social network looks to increase engagement on the site and appeal more to advertisers. Facebook said it launched the ‘Story Bump’ feature in response to its data showing that users read more...
Aug 7, 2013 | Facebook marketing, Social media
Facebook can contribute significant incremental or duplicated reach to that of major TV networks, especially among younger users, according to new research. Established as a bastion of direct response advertising and long considered the home for niche audiences,...
Aug 5, 2013 | Facebook marketing, Online video, Social media
Facebook is set to introduce TV-style adverts to users’ news feeds, selling spots to companies for up to $2.5 million (£1.64m) a day, according to a news report. Watch the Bloomberg report here: Bloomberg quotes ‘individuals familiar with the matter’ that Facebook is...
Aug 2, 2013 | Facebook marketing, Social media
Facebook has switched to secure HTTPS browsing for all users, some two years after the company added the feature. The switch follows similar moves in recent years by rivals Google and Twitter. Facebook revealed that a third of its users opted in to the feature after...
Aug 1, 2013 | Facebook marketing, Online advertising, Social media
Marketers using multi-touch attribution models are generating 10-30 percent more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques, according to new research looking into the value of social media ads. The research...
Jul 30, 2013 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter, but less than search, according to a new US-based study. The report, from marketing software provider Custora, found that email...
