Jul 30, 2013 | Facebook marketing, Social media, Twitter marketing
Using hashtags in Facebook posts have been slow to take off on the social network, with most brands neglecting the new technique, according to new data. Read the full report on Slideshare below: REPORT: Facebook Hashtags, Post Engagement, And Industry Leaders –...
Jul 26, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...
Jul 26, 2013 | Facebook marketing, Social media, Twitter marketing
Not all social media fans behave in the same way. From ‘deal seekers’ to ‘ranters’, this infographic from ReachLocal looks at the top 7 types of social media users, and how brands can make the most of them. Source: http://www.reachlocal.co.uk/
Jul 25, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Shares in Facebook have jumped 18% as the social network beat earnings expectations with stronger than expected mobile ad sales. Facebook earned $333m (£217) in the April-June 2013 period, up from a loss of $157m (£102.5m) in the same period a year ago. The company...
Jul 24, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook’s native advertising is outperforms on both desktop and mobile in terms of click-through-rate (CTR) and cost-per-click, according to new research from Adobe. Adobe examined the performance of various Facebook ad placements and ad types from April to June...
Jul 22, 2013 | Facebook marketing, Social media, Twitter marketing
Twitter founder Biz Stone has offered up some advice for rival Facebook- give users an ad free version of the social network for a $10 monthly fee. Writing on blog platform Medium, Stone admitted he only returned to using Facebook recently, but noticed a potential new...
Jul 18, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media
Faceboook saw mobile visitor numbers from the US and UK increase by some 20% during June this year, as the social network looks to woo more mobile advertisers during the summer months as people access their smartphones outside in the hot weather. Citing its own...
Jul 16, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Danone has picked Coupons.com to run a product sampling campaign via Facebook, as the firm looks to promote the new range of super thick yogurts, danio. In the first social media campaign of its kind for the brand, and following the success of the June #makemybreak...
Jul 15, 2013 | Facebook marketing, Social media
Facebook posts are seen by three times as many people as its users realise, but they’re just not getting any response, according to new research. The study, from researchers at Stanford University in the US, found that people drastically underestimate how many...
Jul 9, 2013 | Facebook marketing
Facebook is offering its social search tool to more users, following a beta test earlier this year, as the social network looks to make its vast archive of user data more useful to users and advertisers alike. The new version of the ‘Graph Search’ feature has been...
Jul 5, 2013 | Content marketing, Facebook marketing, Mobile, Social media, Twitter marketing
The battle between the short form video apps continues this week, with Twitter’s Vine adding 15 channels and a ‘revining’ feature to win back users from Instagram. The Twitter-owned app issued its biggest update to date for iOS Wednesday, bringing a number of new...
Jul 5, 2013 | Facebook marketing, Social media
With 1 billion regular returning visitors, Facebook is the most compelling marketplace in the world but despite this, 35% would never click on a Facebook ad and a further 18% would only do so by mistake, according to a new survey. The survey, conducted on behalf of...
Jul 3, 2013 | Facebook marketing, India, Online advertising, Social media
Komli Media is now using Facebook’s RTB (Real-Time-bidding) platform, as the India-based media technology company looks to expand its offering to advertisers and publishers. The move will see Komli Media integrate the Facebook Exchange (FBX) into its proprietary ATOM...
Jul 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...
Jul 1, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Regulation, Social media
Facebook has removed display ads from pages showing adult content after two major UK advertisers suspended their ads on the social network. Marks & Spencer and Sky owner BSkyB informed Facebook that they had serious concerns about their names appearing next to...
Jun 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research. The Visceral Business Social Food Study, commissioned by Visceral Business and conducted by...
Jun 25, 2013 | Facebook marketing, Regulation, Social media
A fault with Facebook’s data archive has led to the Personal details of about six million people being exposed accidentally. Private email and telephone numbers were unintentionally shared with people who would not otherwise have had access to the information. So far,...
Jun 24, 2013 | Facebook marketing, Social media, Twitter marketing
From their money to their media, Boomers and Millennials exhibit vastly different behaviors and habits. Yet, despite being born 30 years apart, these two mega-generations have something in common: they’re in demand by advertisers wishing to attract their...
Jun 24, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India
KFC India has launched its first ever digital only campaign, promoting its Krushers at net-savvy teenagers in the country. The fast food brand has launched the first ever ‘User Generated Graphic Novel’ in India, that allows consumers to input their pictures, names,...
Jun 21, 2013 | Facebook marketing, Online video
Facebook has added a video function to its popular photo app Instagram, in a move that will challenge both YouTube and Twitter’s Vine in the user generated mobile video space. Watch the launch ad here: Introducing Video on Instagram from Instagram on Vimeo. The new...
