Jun 21, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…
Jun 21, 2013 | Facebook marketing, Search engine marketing, Social media
Sharing of online content by users on the Google+ social network is set to surpass sharing by Facebook users by February 2016 according to a new US study. The report, from search and social analytics firm, Searchmetrics, comes in the run up to the 2nd anniversary of...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 13, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting. Now, adding the “#” sign to a word in Facebook...
Jun 11, 2013 | Facebook marketing, Search engine marketing, Social media
Google is to buy social mapping app Waze for around $1.3bn, after an intense bidding war with rival Facebook, according to news reports. According to Israeli newspaper Ha’aretz, the deal will be worth $1.3bn. The paper reports that the deal hasn’t been...
Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
Jun 7, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives. In the next six months, Facebook will take the number of total ad units from...
May 30, 2013 | Facebook marketing, Social media
Facebook is introducing ‘Twitter-style’ Verified Pages, giving businesses and public figures an authentic blue check mark next to their profiles, helping to tackle the problem of misleading fake profiles on the social network. The feature will apply to a small group...
May 28, 2013 | Facebook marketing, Online advertising, Social media
A single share on Google+ is worth more in revenue than a single referral on Twitter and Facebook, according to this new infographic looking at social media engagement from Addshoppers. The firm analysed $5 million spent in online purchases performed by the social...
May 28, 2013 | Facebook marketing, Mobile
Facebook has postponed the European launch of its ‘First’ smartphone following disappointing US sales and negative feedback. The handset, made by HTC, runs Facebook’s enhanced Home interface, designed to be more integrated into the smartphone than a normal app....
May 28, 2013 | Facebook marketing, Mobile, Search engine marketing, Social media
Social media mapping firm Waze has become the target of a bidding war between Google and Facebook, according to news reports. Bloomberg reports that Google is considering a bid that exceeds a previous offer from Facebook’, which reportedly fell between $800 million...
May 23, 2013 | CPG, Facebook marketing, Online advertising, Online video, Twitter marketing, Viral and buyrals
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013. According to research from Unruly Media, the Dove ad is now the third most-shared all-time. Since April the video has been uploaded to 33...
May 22, 2013 | Argentina, Brazil, Facebook marketing, Latin America, Social media, Twitter marketing
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study. The study, from comScore, found that visitors from Argentina and Brazil is spending an average of near 10...
May 22, 2013 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Online advertising, Peru, Twitter marketing
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research. The study, from comScore,...
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
May 20, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study. The Key to Successful Social Advertising report, from Kenshoo Social and conducted by Forrester Consulting, evaluates how...
May 17, 2013 | E-commerce and E-retailing, Facebook marketing, Online video, Russia, Search engine marketing, Social media
Mail.ru is the largest free email service in Russia and leads in terms of visits and average time spent on the site. Vk.com is a popular social network in Russia and has the second highest average time spent on the site (343.2). Vk.com reported higher vists and time...
May 16, 2013 | Facebook marketing, Mobile, Social media
Facebook is expanding its ‘structured status updates’ to its mobile service, letting people add emotions and actions to their posts while on the move. Initially launched back in January this year, the emotive status updates encourage users to throw in additional...
May 13, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online video, Social media
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion. The report indicates that brands need to be more conscious than ever of their social media...
May 10, 2013 | Facebook marketing, Mobile, Social media
Facebook is in talks to buy Israeli mobile satellite navigation start-up Waze for $800m to $1bn, according to a news report. Watch this video report from Bloomberg discussing the rumoured deal: Israeli business news publication Calcalist reported on Thursday that due...
