May 3, 2013 | Facebook marketing, Marketing through gaming, Mobile, Social media
Rovio Mobile has launched Angry Birds Friends for Apple and Android devices, letting players of the popular mobile game compete against Facebook friends. As with the version that has been available on Facebook since last year, the game lets users connect up their...
May 3, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook revenues have risen to $219m during the first 3 months of the year, with mobile ads now accounting for nearly a third of all its advertising, according to the social network’s latest financial results. Watch this video report from the BBC looking to the...
May 2, 2013 | Facebook marketing, Online advertising, Social media
Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network. Watch this video explaining how Promoted Page Likes works below: The new feature will allow users to run ads...
May 1, 2013 | Facebook marketing, Social media
Reports that Facebook has lost millions of users from its biggest markets have been denied by Socialbakers, the analytics firm whose figures were used for the story. The report, first appearing in The Guardian, used Socialbakers data to show that a third (33%) of...
Apr 29, 2013 | Australia and New Zealand, Facebook marketing, India, Social media
Facebook fatigue is setting in across some of its biggest markets, with users across North America, Europe, Japan and Australia leaving the social network despite the reported growth in overall active users, according to new data. The research from Socialbakers and...
Apr 29, 2013 | Facebook marketing, Mobile, Social media
Facebook has bought Parse, a US start-up that helps developers build apps, as the social network looks to expand its mobile presence. Facebook did not disclose how much it paid for San Francisco-based Parse, but online reports valued the deal at $85 million. “By...
Apr 26, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
This chart shows the percent change at the major US display ad companies. By 2015, Google is forecast to report 36.9% growth, this is largely attributed to the display ads on YouTube. Twitter’s growth has slowed dramatically since 2012, dropping from 93.8% to a...
Apr 26, 2013 | Facebook marketing, Online advertising, Social media
This data shows the leaders in US digital display ad revenue in billions (USD), and the predictions for revenue over the next two years. Google continues to extend its lead, attracting the most revenue each year since 2012. Facebook also showed growth over the period,...
Apr 26, 2013 | Facebook marketing, Social media
Adobe Social has new ad tool that predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be...
Apr 23, 2013 | Facebook marketing, Mobile, Social media
The Facebook Home interface for Android phone was downloaded half a million times in the first two weeks of its launch, according to new data. Watch this presentation video from Mark Zuckerberg (courtesy of the Daily Telegraph explaining how Home works.) Technology...
Apr 18, 2013 | Facebook marketing, Mobile, Social media
Facebook is in talks with Apple to offer its ‘Home’ interface on iPads and iPhones, less than a week after launching on the Android platform. The news comes as this week’s update to the Facebook app for iOS devices included the launch of the Home feature “Chat...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 16, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Facebook Home is the social network’s boldest mobile move yet- so much so that founder Mark Zuckerberg himself is starring in one of the launch ads (alongside a screaming goat naturally). See why it’s our video of the week below… Facebook’s bold new mobile interface...
Apr 11, 2013 | Facebook marketing, Mobile, Social media
General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year. The car maker dropped its ads from the social media giant in May 2012, just days before Facebook’s initial public offering, claiming...
Apr 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg. Falcon Social let Carlsberg create, launch and measure the performance of its social media campaigns and...
Apr 5, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook has launched ‘Home’, a new app that that puts feeds from the social network on the home screen of Android phones. Watch this presentation video from Mark Zuckerberg (courtesy of the Daily Telegraph) The software, called Home, was unveiled at an event in...
Apr 3, 2013 | Facebook marketing, Mobile
Facebook has sparked further rumours of a possible smartphone launch, inviting press to see its new ‘home on Android’ this Friday. The reason for the 4 April event at the social network’s headquarters in Menlo Park, California, is a closely guarded secret. Company...
Mar 27, 2013 | Facebook marketing, Marketing through gaming, Social media
Zynga has revamped its website, letting players sign in without needing a Facebook account, as the games publisher continues its drive for independence from the social network. The new platform will see Zynga incorporate more ads, signing deals with LG Electronics,...
Mar 26, 2013 | Facebook marketing, Mobile, Social media
In a potential challenge to mobile networks, Facebook has expanded its Messenger app to the UK, offering uses with free voice calls with friends on the social network. The features have been trialled in the US and Canada at the beginning of the year, and lets users...
Mar 26, 2013 | Facebook marketing, Social media
An adult woman will spend 8 months longer than a man on social networking sites during her lifetime, according to a new study by inbound marketing agency, Browser Media. In fact, women spend the equivalent of 963 days over their lifetime, or 60 minutes per day on...
