Mar 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...
Mar 22, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Twitter marketing
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This...
Mar 22, 2013 | Facebook marketing, Online advertising
YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October. The Google-owned site attributed much of the recent growth to a boom in smartphone...
Mar 21, 2013 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can...
Mar 21, 2013 | Facebook marketing, Social media
Facebook has launched ‘Lookalike Audiences’, a new tool that lets advertisers reach users similar to those already in their targeting lists. The tool expands upon Facebook’s Custom Audiences database, launched back in December 2012. The Custom Audiences platform lets...
Mar 20, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online video, Social media
In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research. This new infographic, from Intel, also that Amazon rings up about $83,000 in...
Mar 19, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report. US based data monitoring company Next Big Sound claimed that it has a list of artists who they believe are buying statistics to...
Mar 18, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook is reportedly set to introduce Twitter-style hashtags to its news feed, as the social network looks to find more ways of grouping users together for ad targeting. On Twitter, the now iconic hashtag symbol is used as a way to group conversations and follow...
Mar 18, 2013 | Facebook marketing, Online advertising
Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey. The study, from Gartner, quizzed 250+ marketers from U.S.-based companies with...
Mar 18, 2013 | Facebook marketing, Online advertising, Social media
After its rocky IPO last year, Facebook has started to see success with its mobile and web ad revenues- and Atlas could help it develop an ad network for social media to rival Google’s DoubleClick. Facebook bought Atlas from Microsoft last month, giving the social...
Mar 13, 2013 | Facebook marketing, Online advertising, Social media
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research. The US-based study, from Cambridge University,...
Mar 6, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV...
Mar 5, 2013 | Facebook marketing, Social media
Facebook is set to revamp its news feed tool once more, sparking rumours that the social network will ramp up features for smartphones as it looks to boost mobile ad revenues. Press invitations have been sent out on Friday summoning media to “see a new look for...
Mar 4, 2013 | Facebook marketing, Online advertising, Social media
After weeks of rumours, Facebook has bought Atlas from Microsoft for an undisclosed sum, as the social network looks to boost its ad targeting capabilities. The move ends weeks of speculation about the acquisition, and gives Facebook the technology to help determine...
Feb 28, 2013 | Facebook marketing, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media
This video takes a look at the EU’s laws on personal data protection and some of the online privacy guidelines and best practices in this field. The BEUC, The European Consumer Organisation in Brussels gives here an overview of the types of very personal digital data...
Feb 26, 2013 | Facebook marketing, Online advertising, Social media
US consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent...
Feb 21, 2013 | Facebook marketing, Marketing through gaming, Social media
Sony has announced the first official details of its upcoming Playstation 4 console, featuring a social sharing button, touch screen features, mobile compatibility and the ability to stream games via the web. Watch this BBC report on the PS4 below: However, the...
Feb 21, 2013 | Facebook marketing, Online advertising, Social media
Facebook is reportedly planning to buy advertising platform Atlas from Microsoft, as the social network looks to overtake Google in the display ad sector. Atlas was bought by Microsoft back in 2007, as part of its acquisition of aQuantive in 2007. The deal, according...
Feb 21, 2013 | Facebook marketing, Online advertising, Social media
Yahoo has overhauled its homepage with a raft of new features, including online content recommended by Facebok users. The move forms part of Chief Executive Officer Marissa Mayer’s efforts to boost growth and bolster ties to the social network. The move will see the...
Feb 19, 2013 | Facebook marketing, Social media
Facebook was targeted by a “sophisticated attack” by hackers last month, but the social network said it has found no evidence any user data had been compromised. In a blog post, Facebook said that the attack occurred when employees visited a mobile...
