Jan 15, 2013 | Facebook marketing, Social media
A tool that shows Facebook’s newly released local data sees Disneyland and Walt Disney drop out of the top ten US Facebook Pages. Social media analytics firm Socialbakers has released Facebook data that changes the rankings of the top US pages according to...
Jan 11, 2013 | Facebook marketing, Social media
Facebook has sent out invitations to a mystery event next week, sparking rumours that it is set to unveil a smartphone, shop or new marketing tools. The firm has sent out invites to US journalists for a special event at their usually secretive Silicon Valley HQ. The...
Jan 10, 2013 | Content marketing, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. See why its is our video viral of the week below… What if...
Jan 9, 2013 | Facebook marketing, Mobile, Social media
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research. The research comes from an analysis of more than two million Facebook ad clicks and conversions by global...
Jan 7, 2013 | Facebook marketing, Mobile, Social media
Facebook has added a voice record feature to its Messenger apps for Android and iOS, with plans to introduce full voice calls in the near future. Instead of typing messages or sending photos and smiley faces, users can now record and send quick voice messages. To send...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 21, 2012 | Facebook marketing, Regulation
Internet giants such as Facebook, Google and Apple could soon be allowed to advertise to children, as new US laws look set to come into force. The Federal Trade Commission has updated the 1998 Children’s Online Privacy Protection Act (COPPA) to restrict...
Dec 20, 2012 | Facebook marketing, India, Social media
As more people connect to the Internet in India, time spent social networking is exploding on sites like Facebook and Orkut. It’s one of the primary motivations for going online. In both rural and urban areas, social networking is a key driver of use. The most...
Dec 19, 2012 | Facebook marketing, Regulation, Social media
Facebook owned photo app Instagram has asserted its right to sell its users’ photos to advertisers, sparking a wave of criticism from users and privacy campaigners alike. The move was announced in an update to its terms of service, where Instagram claimed the...
Dec 14, 2012 | Facebook marketing, Social media
Facebook has released its Year in Review, a look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on the social network. The newly listed company assemble a series of trend lists, chronicling the top...
Dec 13, 2012 | Facebook marketing, Social media
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands. The research, from inbound marketer HubSpot found that photos on Facebook Pages received 53% more Likes and attracted 104% more...
Dec 11, 2012 | Facebook marketing, Social media
Forget the movie, this year provided plenty of real-life drama for ‘The Social Network’. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC’s ‘bagelgate’ report) has led us to dedicate an entire section...
Dec 11, 2012 | Facebook marketing, Regulation
Police in Milan last week raided Facebook’s offices in the Italian city as part of a crackdown on tax avoidance and internet regulation. Italian police have been carrying out checks at the Milan offices of Facebook to assess whether it regularly declared its...
Dec 10, 2012 | Facebook marketing, Online advertising, Social media
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online...
Dec 10, 2012 | Facebook marketing
Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them. According to Nielsen and NM Incite’s latest...
Dec 7, 2012 | Facebook marketing
Google has announced that there are 500 million profiles on its social network, 235 million of which were active this month. The news means that Google+ is now rivalling Twitter in terms of user numbers, but still faces doubts over the engagement levels on the social...
Dec 7, 2012 | Facebook marketing, Marketing through gaming
Facebook has announced its 25 most popular social games for 2012, with music trivia game SongPop taking the title as best rated game. The ‘name that tune’ game, in which users have to guess the name of the song or artist from a brief audio sample, soared in popularity...
Dec 6, 2012 | Facebook marketing
This chart shows the levels of engagement each brand category achieved in March and October 2012. Spas and care category saw the highest levels of engagement (1.83%) in March and 1.23% in October. However, the levels of engagement dropped across all categories in...
Dec 6, 2012 | Facebook marketing
This chart shows the breakdown of topics brand pages cover. Visual posts such as photo and video are the most popular form of promotion. Facebook claims that visual posts garner the most engagement, and are more likely to be seen on the Facebook Timeline layout. View...
Dec 6, 2012 | Facebook marketing
This chart shows the average monthly posts brand pages make. Community-based brand pageshave the highest average monthly posts with 87. Pages dedicated to an individual such as actors, directors and public figures also have high post counts. View larger...