Dec 4, 2012 | Facebook marketing
Among a selection of the 100 leading brand pages on Facebook, those using paid media reached 5.4 times more people on average than those using no paid media. View larger image
Dec 4, 2012 | Facebook marketing
Facebook has launched a new mobile service that automatically uploads a user’s mobile photos to their social network account to review before publishing, sparking privacy concerns that the firm is looking to grab more personal data from their users. Facebook is...
Dec 4, 2012 | Facebook marketing
A US court has given its preliminary approval to a revised class settlement in a lawsuit brought against Facebook by users who claimed that their names and likeness were used without their prior consent in “Sponsored Stories” advertisements shown to their...
Dec 3, 2012 | Facebook marketing
Facebook and Zynga are to end their close advertising partnership, in a move that will mean players on Farmville will no longer be able to share their social gaming progress with friends on the social network. At its peak, Zynga’s Farmville attracted 82 million...
Nov 27, 2012 | Facebook marketing
Facebook’s rumoured ‘AdSense’ style external ad network could be taking shape , according to the latest news reports. GigaOM reports that Facebook is planning on using data it gathered about a user’s likes and dislikes to show ads from outside the social...
Nov 27, 2012 | Facebook marketing
Lofty ideals have been beaten by commercial realities as consumer voting ends for Facebook privacy policy changes, questioning how much digital marketing regulation can be left to users. Have a Facebook account? Here’s what you need to know… Facebook users...
Nov 26, 2012 | Facebook marketing
Facebook users can no longer vote on proposed policy changes at the company, sparking concern from privacy groups. Until now, the company promised that any of its proposed policy changes that attracted 7,000 “substantive” comments would be put to a vote....
Nov 23, 2012 | Facebook marketing
Over two-thirds (70%) of brand pages on Facebook post less than one update per month, with company pages among the least social, according to new research. The study, from Recommend.ly, looked at 5.7 million pages and examined a few different factors, particularly...
Nov 22, 2012 | Facebook marketing
Facebook has begun to move its North American users to HTTPS connections, which are more secure than HTTP connections, the previously default. The Internet protocol is commonly used by banks and other security sensitive websites. Because of the extra layer of security...
Nov 21, 2012 | Facebook marketing
As advertisers seek more value from their social media campaigns, a new report indicates that views, not clicks, are the most valuable factor in getting conversions. Yesterday, TechCrunch examined data using Facebook’s ‘view tag’ feature, which allows...
Nov 19, 2012 | Facebook marketing
Facebook has launched a ‘conversion measurement’ tool, letting firms track purchases made by social networkers who have viewed their ads, as the firm looks to woo advertisers looking for more accountable ways to run social media marketing campaigns. The tool is geared...
Nov 19, 2012 | Facebook marketing, Search engine marketing
Yahoo has been in talks with Facebook over a possible search deal that could see an end to its partnership with Microsoft’s Bing, according to a news report. Speaking to The Sunday Telegraph, unnamed sources said that Marissa Mayer, chief executive of Yahoo!, has held...
Nov 19, 2012 | Facebook marketing
Facebook has launched a jobs board in partnership with the Social Jobs Partnership, letting recruiters to post job listings directly on Facebook. The Social Jobs Partnership app has gone live in nthe US, and brings together the National Association of Colleges and...
Nov 16, 2012 | Facebook marketing
Facebook shares soared 12% on Wednesday as the social network beat expectations following the third stage of its IPO share sale. Wednesday saw the unlocking of hundreds of millions of shares held by insiders now eligible for sale in the open market. The move saw the...
Nov 14, 2012 | Facebook marketing
Facebook is set to face its toughest test yet today, as its employees finally get the chance to sell their shares in the company- a move that could send its stock price tumbling further. Today (Weds 14th November) marks the third stage in the share lockup period, as...
Nov 6, 2012 | Facebook marketing
Instagram has launched online profiles that let users showcase themselves and photos they’ve taken with the Facebook-owned smartphone app. The move follows Facebook’s acquisition of the company earlier this year, as it looks to boost its photo sharing capabilities and...
Nov 1, 2012 | Facebook marketing
Among a selection of the 100 leading brand pages on Facebook, those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study. The report, ‘Understanding Paid & Earned Reach On Facebook,’ published by...
Oct 26, 2012 | Facebook marketing
Things are finally looking up at Facebook after its disastrous IPO in May, as the world’s largest social network recorded its largest share rises as a public company on the back of better than expected results. Facebook posted a small but significant improvement...
Oct 24, 2012 | Facebook marketing
In a social media coup, a man who shares his name with travel agency Thomas Cook has won a free holiday, courtesy of rival LowCostHolidays. The man (named Thomas Cook) was awarded a trip to Paris after the travel agency Thomas Cook turned him down for a free vacation....
Oct 19, 2012 | Facebook marketing
Facebook is letting mobile app developers promote their ads within the ‘Try These Games’ box right in the middle of the mobile news feed. Following a beta trial this summer, the company’s mobile app ads are now open to everyone. All developers on the...
