Oct 18, 2012 | Facebook marketing
To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the...
Oct 18, 2012 | Facebook marketing
UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public. Facebook user Richard Neill wrote a sarcastic comment on Bodyform’s page earlier this month poking fun at the...
Oct 18, 2012 | Facebook marketing
Facebook has launched its first engineering centre outside the US this week, setting up an office in London to develop the firm’s mobile experience. Founder Mark Zuckerberg has stressed numerous times that his site doesn’t generate as much revenue via mobile channels...
Oct 17, 2012 | Facebook marketing
As social media grows in popularity in the US, the the medium become less of a reporter of political races and more of a predictor of the results? This in-depth infographic from education platform Open Site looks at the evidence… In Senate races, the candidate with...
Oct 16, 2012 | Facebook marketing
Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach. According to a report in the FT, a number of brands running Facebook...
Oct 11, 2012 | Facebook marketing
Facebook was hesitant to disclose information to investors just weeks before its initial public offering, according to a new report from Bloomberg. Bloomberg cited an exchange of correspondence between the social-networking company and the U.S. Securities and Exchange...
Oct 10, 2012 | E-commerce and E-retailing, Facebook marketing, Social media
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.Facebook is working with seven retail partners in the beta test; Pottery...
Oct 5, 2012 | Facebook marketing
Facebook has surpassed 1 billion users for the first time, as the newly-listed social networking giant looks to expand its global reach and ad revenues. The passing of the milestone was announced by founder Mark Zuckerberg on US television on Thursday. The company...
Oct 2, 2012 | Facebook marketing
Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report. Speaking...
Oct 1, 2012 | Facebook marketing
Facebook has launched a new service that lets its users send friends real gifts via the social network. Members can send gifts from the birthday reminders link on the news feed or from a friend’s Timeline via the “Give him/her a gift” link or the...
Sep 26, 2012 | Facebook marketing
Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to a key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See...
Sep 24, 2012 | Facebook marketing
Facebook is working with US data provider Datalogix to measure how many people who view ads on the social networking site then go on to buy that product in a store. Initial testing from the two firms indicates that on average, for every dollar a marketer spent on...
Sep 24, 2012 | Facebook marketing
Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian. The data divided UK consumers into 4 key categories depending on how many channels they are willing to...
Sep 19, 2012 | Facebook marketing
Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time. The new platform will see Facebook expanding beyond its website to syndicating ads across the web and on mobile apps,...
Sep 12, 2012 | Facebook marketing
Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May. Speaking at the TechCruch Disrupt event in San Francisco, Zuckerberg declared: “We are a mobile company now.” He conceded one of the group’s...
Sep 12, 2012 | Facebook marketing, Twitter marketing
Micro-blogging site Twitter is on course to make more money from mobile ads than Facebook for 2012, according to new research. The study, from eMarketer, projected revenues of $130m in mobile advertising revenues for 2012. By contrast Facebook expects to make just...
Sep 6, 2012 | Facebook marketing
Facebook is cracking down on potentially fake ‘likes’ on its site, amid critisicm that bots are ramping up prices for advertisers on the social network. The social network announced in a post on its Facebook Security page that it is ramping up its automated efforts to...
Aug 31, 2012 | Facebook marketing
Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers’ user IDs to larger advertisers. The advertisers will work directly with a Facebook sales representative, and in order for a company to track a...
Aug 29, 2012 | Facebook marketing
Facebook has bought Threadsy, the start-up company behind the Swaylo social influence measurement service. Swaylo analyses the social graph of social network users to figure out how much and what kind of attention users are getting for the things they post, share and...
Aug 24, 2012 | Facebook marketing
Facebook has finally been given the go ahead to buy Instagram, but the deal is now three quarters of its original value to the mobile photo application firm. The Federal Trade Commission confirmed this week that it had closed its competition investigation into the...
