Jul 12, 2012 | Facebook marketing
Facebook is preparing to launch its own job board this summer, in a move that could pose a threat to LinkedIn, according to a new report. The Wall Street Journal cites ‘people familiar with the matter’ that the job board could launch as early as next month, and could...
Jul 9, 2012 | Facebook marketing
More agencies and brands are shifting their attention from Facebook towards “the rest of the Web”, with the numbers planning on decreasing their Facebook spend are five times higher today than they were pre-IPO, according to the results of a new survey....
Jul 9, 2012 | Facebook marketing
Facebook is planning to release a new type of mobile advertising system that will be targeted to the types of apps that customers use on their handheld devices, according to a news report. The Wall Street Journal reports that the new system, due later on this month,...
Jul 9, 2012 | Facebook marketing
Facebook has closed down Face.com, the facial recognition app it bought last month for $60m, removing it from the iPhone app store in the process. The move continues Facebook’s trend of closing down companies that it acquires, having shut down location based service...
Jul 8, 2012 | Facebook marketing, Twitter marketing
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social...
Jul 6, 2012 | Facebook marketing
General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report. The move comes after the car maker’s high-profile abandonment...
Jul 2, 2012 | Facebook marketing
Facebook is testing a new “Want” button in a move that could make the social network much more attractive to ecommerce sites, according to a new report. Inside Facebook reports that the plugin would function in a similar way to Facebook’s iconic “Like” button....
Jun 27, 2012 | Facebook marketing
Facebook has been criticized after it replaced users’ email addresses listed on the site with its own @facebook system. The company claimed that it has acted to make communications more “consistent” across the social network. But many observers feel...
Jun 27, 2012 | Facebook marketing
Sheryl Sandberg, Chief Operating Officer at Facebook has been named as a member of its Board of Directors, making her the first woman director in the eight-year-old social network company. Harvard alumna Sandberg joined the social network in 2008 and oversees...
Jun 26, 2012 | Facebook marketing
Facebook has integrated a new feature into its mobile apps and website, which allows users to spot nearby friends. The Find Friends Nearby page uses GPS coordinates and shows other people currently visiting that ‘meeting room,’ whether you’re already...
Jun 25, 2012 | Facebook marketing
Zynga has opened its social gaming website to Facebook ads, as the social network looks to boost its ad reach amid mounting pressure from its new shareholders. The deal means visitors to Zynga’s site are being shown Facebook sponsored stories, ads triggered when a...
Jun 25, 2012 | Facebook marketing
Facebook is letting users edit the comments they make on status updates, photos videos or other content posted on the social network. While the social network did roll out a feature during April 2011 that allowed allowed users to edit comments within a few seconds of...
Jun 22, 2012 | Facebook marketing, Monthly email editions - Digital marketing research and news, Special editions - Digital marketing research and news
Facebook has revolutionised social media, changed the way marketers communicate and blended paid, owned and earn media into one platform. Successful social conversation strategies demand the right consumer insights and effective reading of the social landscape. To...
Jun 19, 2012 | Facebook marketing
• Monthly active users – 901m (March 2012) • Daily active users: 526m (March 2012) • 400m users were active on at least six out of the last seven days (March 2012) • People using Facebook mobile products: Over 500m (April 2012) • Number of photos uploaded per...
Jun 19, 2012 | Facebook marketing
When thinking about the design of your branded Facebook page be sure to take full advantage of the new features offered in the Timeline page design. Make sure that your cover photo and profile picture deliver strong brand imagery and messaging. Capitalise on the...
Jun 19, 2012 | Facebook marketing
As more and more consumers access Facebook on-the-go – via a mobile app downloaded to their smartphone – consider what this means for your brand page experience and the opportunities it provides for social, local and mobile (SoLoMo) promotions. Images and...
Jun 19, 2012 | Facebook marketing
When looking to build your Facebook presence it helps to consider the paid, owned and earned media opportunities available to you. If you are willing to pay to build your fan base then you can invest in a variety of Facebook ad formats as well as Sponsored Stories....
Jun 19, 2012 | Facebook marketing
This chart depicts Facebook’s growth between 2007-2011, throughout all global regions. Facebook reached 12% of the worldwide internet audience at the end of 2007 and by December 2011 had increased that reach to over half of the total internet population (55%)....
Jun 19, 2012 | Facebook marketing
Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the...
Jun 19, 2012 | Facebook marketing
Facebook has bought Israel-based Face.com for an undisclosed sum, bolstering its facial recognition software. Launched in 2008, Face.com powers many Facebook apps that detect and “recognize” faces in photos. Thousands of developers, including Facebook...
