Jun 19, 2012 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Peru
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the...
Jun 18, 2012 | Facebook marketing
The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research. The study, from SEO agency Search Metrics looked at the search results of 10,000 common...
Jun 18, 2012 | Facebook marketing
Facebook will soon let advertisers participate in real-time bidding to show ads on its website, as the social network looks to boost its ad revenue amid mounting pressure from its new shareholders, according to a news report. A service called Facebook Exchange will...
Jun 17, 2012 | Facebook marketing
These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged with consumers and gave people a reason to follow.
Today’s marketers need to be able to make good judgements about social channels, and yet many brands have a weak presence, with social conversations brands that feel pretty dull. If you’re going to win in social media marketing, then you need to create vibrant conversations your consumers will love to take part in. Here are some of the best Facebook fan page case studies trainers at the Digital Training Academy have been using when coaching brands and agencies on social media strategies.
Jun 17, 2012 | Facebook marketing
Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%. More on this case study: Brand:...
Jun 17, 2012 | Facebook marketing
Emirates made smart use of Facebook’s new ‘timeline’ layout, attracting more than 300,000 fans within the first 3 weeks of the launch. The Facebook page used a series of teasers from their TV commercials as the cover image, attracting more than 3,330 likes and 1,300...
Jun 17, 2012 | Facebook marketing
In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread went viral, ultimately resulting in the supermarket chain changing the name of its product in stores to ‘Giraffe Bread’. Despite...
Jun 17, 2012 | Facebook marketing
Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the can delivered to their...
Jun 17, 2012 | Facebook marketing
Coffee house chain Barista used Facebook to create awareness of its seasonal ‘Hawaiian Summers’ menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest. More on this Case study … Brand:...
Jun 13, 2012 | Facebook marketing
Facebook has expanded its integration with WordPress, as the firm looks to tap into the publishing platform’s audience of 600 million monthly viewers to boost sharing on its own social network. The plugin allows users of both platforms to cross-post their WordPress...
Jun 12, 2012 | Facebook marketing
Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies. The move represents a major blow for Google, which stands to lose mobile advertising revenue and valuable insights about...
Jun 12, 2012 | Facebook marketing
Proposed Facebook privacy policy changes have been rejected by Facebook users taking part in an official poll on the social networking site. However, Facebook has decided to ignore the results of vote due to ‘too few users made their wishes known’. Just...
Jun 12, 2012 | Facebook marketing
Facebook will be forced to reveal the identities of a group of four users who wrote abusive messages on the site about a 45-year-old Brighton woman. Facebook must now reveal the names, email and IP addresses of those behind the abusive messages, showing who they are...
Jun 11, 2012 | Facebook marketing
In the US, Facebook is the largest single publisher in the terms of US ad impressions,and over a quarter of all online ‘engagement’ on the web comes from content posted on the Facebook newsfeed. This infographic from The Social Marketer provides some key insights into...
Jun 7, 2012 | Facebook marketing
Facebook has had a turbulent month, seeing its stock value plunge by a quarter since its IPO in May. But how can the social network market leader turn around its fortunes? This infographic from Infographic Labs looks at the key stats behind the company as it faces up...
Jun 6, 2012 | Facebook marketing
Facebook has launched a new ‘micro-advertising’ feature on its social network, allowing fan-page owners to create more prominent status updates for one off costs starting at $5. The feature was initially trialled in New Zealand and is now available to anybody with...
Jun 6, 2012 | Facebook marketing
Nasdaq is reportedly set to compensate investor losses following computer glitches that tarnished trading on the first day of Facebook’s $US16 billion IPO, according to a news report. The Wall Street Journal reports that Nasdaq OMX Group, which operates the...
Jun 6, 2012 | Facebook marketing
Salesforce.com has made a $800m bid for Buddy Media, in amove that could create the first enterprise level platform to have a fully integrated social customer relationship management (sCRM) module. The news was first reported by All Things D, which cites unnamed...
May 31, 2012 | Facebook marketing
This new infographic from Wordstream looks at Facebook Advertising compared to Google’s Display Network. The illustration is not comparing Google vs. Facebook in total, instead concentrating on the display ad functions of both companies. Google’s display ads makes up...
May 29, 2012 | Facebook marketing
The long-rumoured ‘Facebook Smartphone’ could finally become a reality next year, as the social network looks to boost revenue from the mobile sector, according to news reports. The New York Times cited unnamed sources, including Facebook employees, suggesting that...
