May 29, 2012 | Facebook marketing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Apple is the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. This infographic looks at the key stats behind the biggest brands in the world. The No.1 brand for the second year, Apple, rose 19% in value...
May 28, 2012 | Facebook marketing
Facebook has launched a Page Manager app, letting page owners keep their fans up to date while on the go. The Facebook Page app for mobile has always had the ability to manage Facebook pages, but not with the same features, and often with numerous bugs when it came to...
May 25, 2012 | Facebook marketing
Facebook advertising formats are changing again, and so is the way you buy them. As the social network continues to evolve, the premium Facebook advertising formats can now be bought online through simple self-service tools. Facebook will only unlock greater...
May 24, 2012 | Facebook marketing
Facebook’s short life as a public company has been tumultuous, with its share prices plunging by about 13% on Tuesday. This means that its founder Mark Zuckerberg, who made $19bn on Friday, has lost $2.055bn in the three days since. Now the social network is...
May 23, 2012 | Facebook marketing, Unilever - Research, tips and news for marketers
Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward...
May 22, 2012 | Facebook marketing
Facebook has acquired gifting application Karma, marking the social network’s first move as a publicly traded company. The move comes as founder Mark Zuckerberg changed his status to ‘married’ in a surprise wedding, capping off an extraordinary week for...
May 21, 2012 | Facebook marketing
Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could...
May 21, 2012 | Brazil, Facebook marketing
More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research. The findings, from Nielsen, found that internet audiences in Brazil, New Zealand and Italy...
May 18, 2012 | Facebook marketing
Facebook has floated on the US stock market with a market worth of $104bn, in the highest ever first-day valuation of a US public company, ahead of the likes of Amazon, Disney and Kraft. The valuation comes despite concerns about the company’s long-term money...
May 18, 2012 | Facebook marketing, India
India is forecast to overtake the US as the world`s largest Facebook market by number of users as early as 2015, according to a new report from Gartner. The report attributed the growth to a rapidly increasing internet penetration in India, combined with high rates of...
May 17, 2012 | Facebook marketing
In a shock move ahead of Facebook’s IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are ‘ineffective’ on the platform. The report, from The Wall Street Journal, cites...
May 17, 2012 | Facebook marketing
Ahead of Facebook’s historic IPO this week, Experian Hitwise and Techlightenment have provided 10 key data points about the social network’s UK usage, and a further five points about the way users interact with brand Pages. 1. There are over 1.3 billion visits...
May 16, 2012 | Brazil, Facebook marketing, FMCG digital marketing food and beverages, Latin America, Mexico, Unilever - Research, tips and news for marketers
Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media...
May 14, 2012 | Facebook marketing
Facebook’s Instagram deal could be delayed by as long as a year after a federal agency launched an investigation into the $1bn purchase. According to a report by Reuters, the US Federal Trade Commission has reached out to Google and Twitter to look into the...
May 11, 2012 | Facebook marketing
The top 10 Facebook content providers reach more than half of the total gaming audience on Facebook. Social network games are currently experiencing exponential growth that is expected to continue through 2014.
May 11, 2012 | Facebook marketing
Facebook has launched its own app store, offering apps personalised to users’ entertainment habits, as the social network looks to prove its mobile credentials ahead of its much-anticipated stock market flotation. The move will put the social network in competition...
May 8, 2012 | Facebook marketing
As Facebook ads grow in popularity amongst big brands, are advertisers getting better exposure for their money than they would on other mediums? This infographic from the Wall Street Journal takes a look at what money invested in a Facebook Sponsored Story could buy...
Apr 27, 2012 | Facebook marketing
Many UK parents are ignoring Facebook’s age limit and letting under 13-year-olds access the social network, according to a UK government minister. Children’s minister Tim Loughton believes parents are putting their children at risk by helping them to set up Facebook...
Apr 25, 2012 | Facebook marketing
Facebook has paid Microsoft $550m to buy about 70% of the patent portfolio the tech giant itself acquired from AOL for more than $1bn just a fortnight ago. The move forms the latest chapter in the battle for intellectual property in the digital sector, as the likes of...
Apr 23, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Topshop remains the top UK brand on both Facebook and Twitter, in terms of the number of followers, according to new research. The study measures how brands are using the top social networks and the subsequent effects on their follower base. Topshop continued to reign...
