Apr 20, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages. Coke will integrate Spotify on its Facebook pages, which boast more than 40 million fans, and use...
Apr 10, 2012 | Facebook marketing
Facebook has bought Instagram for a massive $1bn (£629m). The popular photo-sharing smartphone app crossed its tipping point last year. Learning from the experience of the sluggish response to Twitter, Facebook has acted in a way that’s fast, determined and...
Apr 3, 2012 | Facebook marketing
Brands are getting an average 46% more engagement with Facebook’s new Timeline profile, according to new research. But closer inspection indicates that status updates may actually be losing engagement. The study, from Simply Measured, drew its results from just 15...
Apr 2, 2012 | Facebook marketing
Searches for ‘facebook’ now account for 2% of UK searches, while four retail brands are among the top 10 brands, according to new research. The study, from Hitwise, indicates that Facebook was the most searched for brand of 2011. Looking at the most popular search...
Mar 30, 2012 | Facebook marketing
Independent research of 1.7 million Facebook Pages reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month – hugely underutilising the platform and falling short of fully engaging fans. The research, conducted by...
Mar 26, 2012 | Facebook marketing
Facebook has sparked concerns from privacy groups after a draft proposal changed its privacy policies in an attempt to supposedly make its methods more transparent. Facebook’s draft included semantic tweaks, like taking the word “privacy” out of...
Mar 16, 2012 | Facebook marketing
Eight million brands have switched to Facebook’s new Timeline profile just 10 days after its launch, according to the social network. Facebook claims that some businesses find the switch is helping them reach a broader audience on the 845-million-member social...
Mar 15, 2012 | Facebook marketing
Recently departed Google employee James Whittaker has criticised his former company, claiming the firm has sacrificed its focus on innovation to morph into an “advertising company with a single corporate-mandated focus”, and that focus is Google+. He wrote on his blog...
Mar 13, 2012 | Facebook marketing
Gowalla has shut down, three months after being bought by Facebook, which will integrate the firm’s staff and technology into its own location-based tools. The check-in service was a rival to market leader Foursquare. It allowed people to share the details of...
Mar 12, 2012 | Facebook marketing
Social media ads are generating a 55% greater lift in ad recall than non-social ads on average, according to a new study from Nielsen. As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasise to brand advertisers is...
Mar 7, 2012 | Facebook marketing
Channel 5 has agreed to refund Big Brother viewers that lost out on the broadcaster’s Facebook voting scheme last year. The move comes after UK media watchdog Ofcom upheld complaints that viewers that had purchased Facebook credits to vote on the show’s contestants...
Mar 6, 2012 | Facebook marketing
Online purchase decisions can be positively and negatively influenced by displaying the Facebook and Twitter icons next to products, according to new research. The study was conducted by the University of Miami School Of Business administration, in collaboration with...
Mar 5, 2012 | Facebook marketing
Zynga has launched a new website, giving players access to their games outside of Facebook and app stores, as the firm aims to become a standalone gaming platform. The firm is tesing the ‘Zynga Platform’, which will initially allow customers to play five of its...
Mar 2, 2012 | Facebook marketing, Unilever - Research, tips and news for marketers
Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners. The new look Facebook Pages service has been designed as a “mission control for businesses”,...
Mar 2, 2012 | Facebook marketing
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service. Users will see the new premium adverts from brand in their newsfeeds if a friend has...
Feb 28, 2012 | Facebook marketing
Facebook has denied reports that it is spying on users is spying text messages and other personal data sent from users’ smartphones. The claims came in a report in the Sunday Times, saying Facebook is foremost among mobile app companies that are using permissions...
Feb 24, 2012 | Facebook marketing
2011 marked the year that many FMCG brands went social. For some it was small-scale exploratory activity. For others the creation of a Facebook Fan Page or Twitter profile was a social land grab to directly counter the plethora of unofficial pages/profiles that have...
Feb 23, 2012 | Facebook marketing
Facebook staff moderating user posts are ordered to delete all forms of sexual activity, but violent and gory images are allowed, according to a leaked document issued buy a disgruntled former employee. A 21 year old Moroccan man, who claims he was paid $1 an hour...
Feb 17, 2012 | Facebook marketing
Facebook is testing new actions alongside its iconic ‘like’ button in its Sponsored Stories ad format, in a bid to boost ad clicks through friend recommendations. A select number of Facebook advertisers are testing new actions such as “want”,...
Feb 10, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product. The Cillit Bang Facebook page and shop, allows consumers to buy the product direct from...
