Feb 7, 2012 | Facebook marketing
Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research. Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal....
Feb 7, 2012 | Facebook marketing
Marketers are increasing advertising spend with Facebook at a much faster pace than paid search advertising, according to new research. The findings, from digital marketing software provider Kenshoo, a are based on analysis of more than 100 billion ads delivered on...
Feb 6, 2012 | Facebook marketing
Is battle about to intensify as two of the social giants go head to head? The mobile marketing strategies of Facebook and Google are under the spotlight again after Facebook raised concerns that Google could be putting hurdles in the way for Facebook on Android. The...
Feb 6, 2012 | Facebook marketing
Facebook’s initial public offering acknowledges that though nearly half of its 845 million monthly users are logging in to the social network via mobile devices, that segment “does not currently directly generate any meaningful revenue.” Of the 845...
Feb 3, 2012 | Facebook marketing
The full extent of Facebook’s reliance on Zynga was revealed this week, with the social network receiving 12% of its revenue from the games maker last year. In its S-1 regulatory filing Wednesday, Facebook reported that it received 12% of its revenue in 2011 from...
Jan 31, 2012 | Facebook marketing
Facebook has increased its lead in the US display ad market, accounting for 28% of impressions in 2011, according to new data. The findings, from comScore, indicate that Facebook had 21% of impressions – the number of times an ad is presented for viewing –...
Jan 27, 2012 | Facebook marketing
Rovio has anounced that Angry Birds will launch on Facebook next month, as the Finnish game developer company looks to take on the likes of Zynga’s Farmville on the market leading social network. The news comes in the form of a Facebook Event entry titled “Angry Birds...
Jan 23, 2012 | Facebook marketing
Of the 379.4m Europeans who went online in November 2011, nearly half (47.8%) visited at least one newspaper site,, with a considerable number visiting the top 5 newspaper sites preceded by a visit to Facebook, according to new research. The study, from comScore,...
Jan 19, 2012 | Facebook marketing
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, with spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to new research. The report...
Jan 11, 2012 | Facebook marketing
Facebook developers can now reward consumers who complete advertisers’ offers with app-specific virtual currency as an alternative to Facebook Credits. Consumers can perform actions such as registering for a Flixster account or getting approved for a Discover...
Jan 9, 2012 | Facebook marketing
As 2011 came to a close, Nielsen reviewed the top social media sites during the year, with Facebook getting three times more visits than its closest rivals Blogger and Twitter. During 2011, 137.6 million U.S. people, on average, visited Facebook from home and work...
Jan 9, 2012 | China, Facebook marketing, India
India and China have the most active social media users, while web users in the US, Europe and Japan are less likely to post information on social networks, according to a new report. The global survey by Forrester Research, found that three out of four Chinese and...
Jan 6, 2012 | Facebook marketing
Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs, according to new data from Nielsen. During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers. Source:...
Jan 3, 2012 | Facebook marketing
Social networking was the most popular online activity of 2011, with Israel leading the way for user engagement, according to new global data. The study, from comScore, found social networking accounted for nearly one in every five minutes spent online globally in...
Jan 3, 2012 | Facebook marketing
The top ten U.S. search terms included four variations on Facebook – Facebook.com, Facebook, Facebook login and www.facebook.com – marking the second year the social networking giant has had four top ten slots, according to new research. The study, from Hitwise,...
Jan 3, 2012 | Facebook marketing
Facebook is to allow advertisers to buy space in the social network’s main news feed, rather than just on the right hand column of the main page. Beginning this month, Facebook ads will now appear within your primary news feed as well, emerging sporadically between...
Jan 3, 2012 | Facebook marketing
An audit of Facebook’s privacy policies by the Irish data protection commissioner has concluded the social network must go further in warning users how it and third-party apps handle personal information, following concerns that it was illegally creating “shadow...
