Trust in social media falls sharply worldwide
A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.
Facebook and Twitter unveil plans to tackle ‘fake news’
Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.
Facebook to overhaul news feed with less videos and brand messages
Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.
Zuckerberg mulls Blockchain to boost Facebook security
Facebook CEO Mark Zuckerberg is considering using cryptocurrencies and other decentralised technologies as part of a larger bid to improve his social network.
Facebook testing Instagram Stories on WhatsApp
Facebook is testing Instagram Stories on WhatsApp to take on social media rival Snapchat, according to a news report.
Universal Music lets users upload songs to Facebook
Facebook and Universal Music Group (UMG) have signed a new kind of licensing deal that will let users upload songs in videos.
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Facebook opens ‘World Effects’ to all developers
Facebook has launched anew ‘Snapchat-style’ feature that lets users drop 3D objects into your surroundings, using the built-in camera tool.
Instagram lets users follow hashtags: New channel for brands?
Instagram is now letting its users follow hashtags based on their interests, in a move that could make streams more engaging while open up new marketing opportunities.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Facebook debuts ‘Messenger Kids’ with parental supervision tools
Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.
Facebook selects first non-US viewability partner
Facebook has selected its first viewability measurement partner to come from outside the US.
Facebook halts ethnic targeting in ads
Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.
Facebook takes on Snapchat with addictive messaging “Streaks”
Facebook is working on a feature similar to Snapchat’s “Streaks” which is an addictive game that encourages friends to send messages back and forth for consecutive days.
Just one Facebook ‘like’ is all it takes for targeted adverts
A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.
Half of sales reps view prospects’ Facebook profiles before meetings
More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.
Facebook finally expands Messenger payments to the UK
Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.
Facebook profit soars as mobile ads account for 88% of revenue
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings.
Facebook denies listening to user conversations on mobiles
Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.
Facebook panics publishers with separate News Feed experiment
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
