Jul 13, 2017 | Facebook marketing, Mobile, Social media
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time. The home screen on Messenger acts as an inbox for a user’s most recent conversations with friends, automated bots, or...
Jul 11, 2017 | Digital marketing skills, Facebook marketing, Social media
Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California. The move is an attempt to address a severe housing shortage causing tension between Silicon Valley and local...
Jul 5, 2017 | Facebook marketing, Social media
Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show. GoTBot is a Facebook Messenger chatbot created in solidarity with all characters, plus all the titles and...
Jul 4, 2017 | Facebook marketing, Regulation, Social media
Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility. CEO Mark Zuckerberg says the new mark was reached last week, and in a Facebook post said that he’s proud of the role his company is...
Jun 21, 2017 | Facebook marketing, Regulation, Social media, Viral and buyrals
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent...
Jun 20, 2017 | Content marketing, Facebook marketing, Social media
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research. The study, from Ogilvy, polled over 250 reporters and...
Jun 19, 2017 | Facebook marketing, Social media
Facebook is now building chatbots that can negotiate and plan ahead like actual humans in a new AI experiment carried out by the social network’s “Labs”. According to New Scientist, the research could lead to more effective personal assistants able...
Jun 9, 2017 | Facebook marketing, Online advertising, Social media, Twitter marketing
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise. Kantar Media looked at the five big social channels in the US, and the $117.9m they...
Jun 7, 2017 | Facebook marketing, Social media
Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents. With political campaigning migrating to the digital space, all parties have been more active than ever...
Jun 6, 2017 | CPG, E-commerce and E-retailing, Facebook marketing, Social media
Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research. Straight up. Shut down. #airmaxday wraps up in NYC with @travisscott. A...
Jun 5, 2017 | Facebook marketing, Mobile, Social media, Viral and buyrals
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research. The study, from visual marketing platform Olapic released the results of a new survey...
May 31, 2017 | Facebook marketing
Have you just set up your Facebook Business Page and now you’re wondering whether to buy or not to buy Facebook Page Likes? This infographic from Visme offers a checklist for marketers looking to boost their social media reach. Wondering whether to buy or not to buy...
May 30, 2017 | Content marketing, Facebook marketing, Social media
Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News. The move means that publishers can build their content first in Instant Articles and then push...
May 23, 2017 | Facebook marketing, Regulation
Facebook’s moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network’s handling of extreme content. Leaked documents to the Guardian newspaper reveals how Facebook...
May 15, 2017 | Facebook marketing, Mobile, Online advertising, Social media, Twitter marketing
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data. A new tool designed by Swedish personal loan company Advisa, lets users calculate the amount...
May 15, 2017 | Facebook marketing, Marketing through gaming
Facebook has stuck a deal with Blend Media, to produce a “creator community” of experts for its 360 videos. Blend Media is a tech platform that works with brands, agencies and publishers create 360-degree video projects. The deal means that Facebook can use...
May 11, 2017 | Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Viral and buyrals
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next...
May 8, 2017 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research. The study, from media agency,...
May 8, 2017 | Facebook marketing
Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press. The ads carry a list of 10 things to look out for when deciding if a story is genuine, and will run in in papers...
May 5, 2017 | Content marketing, Facebook marketing, Marketing through gaming, Social media
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects. Oculus launched “Story Studio” in early 2015, when it also premiered “Lost” as the...
