Apr 25, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers’ lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.
Apr 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead. The TV commercial for McDonald’s, featuring the actress Mindy Kaling, does not appear on the company’s...
Apr 13, 2017 | FMCG digital marketing food and beverages, Social media
Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills. The “Heston Bot” provides cooking tips, flavour pairings and anecdotes from the chef and each month will be updated with...
Apr 11, 2017 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for free chicken nuggets for a year. It began last week on April 6th, when Carter...
Apr 5, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement. The new advert sees the reality TV...
Apr 4, 2017 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture. New pack designs include a “more contemporary, deli-inspired...
Apr 3, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Mar 31, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below… Burger King and agency Buzzman teamed up with experts to reproduce the iconic flavor of the Whopper...
Mar 28, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois. Blis Futures will group like data...
Mar 28, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent. The data was calculated by the Internet Advertising...
Mar 22, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how...
Mar 7, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software. Mariano Bosaz, global senior digital director at Coca-Cola, made the announcement at last week’s Mobile World Congress. Speaking to AdWeek, Bosaz said: “Content...
Feb 21, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze. Amaze developed the ‘Frozen just got cooler’ creative concept for the CoolBrand, as it launches a new range of products in 500...
Feb 14, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
Feb 14, 2017 | Argentina, Brazil, Chile, Colombia, CPG, FMCG digital marketing food and beverages, Latin America, Mexico, Peru
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research. The fifth annual BrandZ Top 50 Most Valuable Latin American Brands from WPP and...
Feb 10, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a...
Feb 10, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Unilever - Research, tips and news for marketers
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”. Snatch is a new mobile-gaming experience that puts players into a virtual treasure hunt where they grab and steal parcels – to win real prizes. The...
Feb 8, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. More than 27.6 million tweets were sent last night during Super Bowl 51, with many social media useretalking about the ads as much as they...
Feb 3, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. The report, from video creation platform Wochit, indicates that almost 112 million people...
Feb 1, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. Speaking at IAB’s Annual Leadership Meeting in Florida this week, Marc...
