Aug 26, 2016 | Australia and New Zealand, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Domino’s has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world. The fast food chain has partnered with drone start-up Flirtey to launch the service, demonstrating the first stage with a pizza delivery in...
Aug 24, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever. Market researchers may need to begin with a “blank slate” as they try and adapt to the pressures of real-time...
Aug 19, 2016 | CPG, FMCG digital marketing food and beverages, Mobile
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active....
Aug 16, 2016 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer. Introducing Promoted #Stickers A fun way to express your brand and engage with consumers! https://t.co/wIIDHAC0KK pic.twitter.com/usc4HRwrPU— Twitter Advertising...
Aug 8, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way. The “consumer engagement center” is aimed at improving personalised consumer digital...
Jul 14, 2016 | CPG, FMCG digital marketing food and beverages, Regulation
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties. Research finds firms are placing increasing emphasis on customer insights...
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles. Brau Union brewery hired ad firm YOC to create the understitial vertical video ad. The mobile advertising format enables the full screen display of moving image content in...
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Social media
At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months. Nescafe was the first global brand to move all...
Jul 4, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad. The mobile advertising format developed by YOC contains the Video Ad Serving Template tag (VAST), making mobile campaigns more transparent and improving...
Jun 27, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues. In his keynote Cannes Lions 2016 seminar “The Future of Brands,”...
Jun 20, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile
Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume. The T-Mobile Tuesdays app, which launched earlier this month,...
Jun 10, 2016 | E-commerce and E-retailing, FMCG digital marketing food and beverages
Pizza Hut has recruited Amaze to create a new website for the restaurant chain. The new site will support the new TV and display advertising campaign that has also been implemented to support the launch of their re-imaged restaurants. The website is one of the first...
May 25, 2016 | CPG, FMCG digital marketing food and beverages, Online video
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years. The multi-year, global partnership which will include content production, distribution, cross-promotion and...
May 24, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices. Speaking to CNBCs anchor...
May 23, 2016 | China, CPG, FMCG digital marketing food and beverages, Mobile
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers. Called ‘KFC Original+’ the restaurant will demonstrate the voice interaction, smart food-ordering and holographic...
May 18, 2016 | CPG, FMCG digital marketing food and beverages, Regulation, UK
The BBC and UK government are facing and online backlash after it was revealed the broadcaster is to delete 11,000 online recipes. The move means that recipes by popular TV chefs such as Nigella Lawson, James Martin and Mary Berry will be removed from the BBC website....
May 17, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is reportedly close to venturing into the food manufacturing market, as the online retail giant continues its quest to become a one-stop-shop for consumer needs. The Wall Street Journal, citing sources, reported that Amazon will start to sell its own brand of...
May 13, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign. The partnership will be used to promote the launch of a new range of premium ice creams, Magnum Double. The whole campaign will be...
Apr 26, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video...
