Jul 17, 2015 | CPG, FMCG digital marketing food and beverages, India, Regulation, Social media, Twitter marketing
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital...
Jul 8, 2015 | CPG, FMCG digital marketing food and beverages
Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to ‘combat prejudice’. The can design features a red background and Coca-Cola’s signature wavy, silver stripe — but not the words...
Jun 25, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasise ‘marketing to people’. Weed based his presentation on learnings from conversations with over 20 C-suite thought leaders from the...
Jun 24, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
IBM’s supercomputer Watson has turned its hand to cooking, with a new app that creates new recipes based on user’s selected ingredients. The Chef Watson app offers unique recipes by combining ingredients with data about the way humans perceive food. The app is being...
Jun 19, 2015 | CPG, FMCG digital marketing food and beverages, Germany, Mobile
In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site. Back in 2012, Heinz ran a special promotion on bottles in Germany with a QR code letting consumers...
May 29, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has...
May 15, 2015 | CPG, FMCG digital marketing food and beverages, Regulation
Starbucks has denied reports that cyber-criminals are using the coffee chain’s mobile payments app to siphon money from its customers. The announcement follows multiple media reports that intruders have hijacked the accounts of hundreds of the coffee chain’s...
May 14, 2015 | CPG, FMCG digital marketing food and beverages, Viral and buyrals
Nestlé is rebranding KitKats as “YouTube Break” for a limited run of 600,000 bars in the UK. The Google-branded chocolate bars are the first of a series of 100 million differently-branded biscuits that will be produced as part of a new Nestlé campaign....
Apr 23, 2015 | FMCG digital marketing food and beverages
Makr Shakr, the world’s first robotic bartending system has made its debut as the Bionic Bar onboard on Royal Caribbean’s new ‘smart’ cruise ship, Anthem of the Seas, in Southampton. Designed by architect, engineer and inventor, Carlo Ratti, Makr Shakr is a new...
Apr 15, 2015 | CPG, FMCG digital marketing food and beverages
Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand. The site will still feature standard corporate content such as press releases and company reports, but its layout, design...
Apr 15, 2015 | FMCG digital marketing food and beverages, Mobile
A pair of robot hands could soon be found in every home, able to stir, pour and bake its way to creating meals for their human owners, following the launch of a new robo-chef prototype this week. Creator Moley Robotics says that when the commercial version launches in...
Apr 1, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment. The brand has used a Facebook post from a fan posted earlier this year, that proclaimed the brand’s mayonnaise was “One Of The Greatest Things Ever Created”....
Mar 31, 2015 | CPG, FMCG digital marketing food and beverages, Social media
Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. . The research, from Searchmetrics, indicates that an...
Mar 16, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them. Blippar, which currently exists as an augmented reality app, is using image recognition to expand...
Mar 13, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food. .@JeremyClarkson you may want to have some of these on set next...
Mar 12, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Domino’s has created an app for Pebble and Android Wear smartwatch users that lets them to place and track their order. However, the app only works if the user has an existing account with a Pizza Profile and a saved ‘EasyOrder’ or recent order. Customers can also use...
Feb 24, 2015 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Social media, Twitter marketing
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video. The 10-week paid placement is part of a Nestle scheme to help unemployed youngsters across Europe find work. The firm is forming...
Feb 23, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below… The app, which uses what Domino’s is calling...
Feb 20, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Burger King is trialling a UK delivery service for the first time, although initially only in a limited number of postcodes. The new website offers the service during local branch delivery hours, while orders can also be taken over the phone. The service is being...
Feb 19, 2015 | CPG, FMCG digital marketing food and beverages, Regulation
Fans of Jamie Oliver have been hit by a computer virus after visiting the TV chefs site, according to news reports. Those visiting the site while running older versions of Adobe Flash, Java and Microsoft Silverlight are most likely to have been infected. Victims were...
Page 17 of 34« First«...10...1516171819...30...»Last »
