Feb 16, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns. The Cadbury’s and Oreo owner said the digital push is part of a move towards a more sophisticated and...
Jan 20, 2015 | CPG, FMCG digital marketing food and beverages, UK, Unilever - Research, tips and news for marketers
Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015. The scheme is supported by twelve of the UK’s largest brands and agencies in...
Jan 20, 2015 | CPG, FMCG digital marketing food and beverages
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products. Birds Eye is partnering with food blogger Katie Bryson in a bid to engage consumers and encourage them to experiment more with frozen food. A key...
Jan 7, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. The tongue-in-cheek fake documentary is only available online, promising to lay bare the “continuing scourge of Marmite...
Jan 6, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Social media
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand. Created by BBH London the campaign will run on TV, on-pack, in-store, social and online as well as engaging ‘mummy...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 8, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Christmas advertising creates a huge hype in Britain, especially John Lewis’...
Nov 26, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Regulation
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the...
Nov 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands. The deal, put a six-figures, marks the biggest standalone deal in the magazine brand’s 25 year history. The ads will appear in a new format on the site,...
Nov 12, 2014 | FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, UK
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research. The study, from Kantar, found that increasingly, no longer are the youngest adults the most likely to search online for products...
Nov 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Social media
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Targeted at the Singapore...
Nov 10, 2014 | CPG, FMCG digital marketing food and beverages, Online video
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens. Designed by 18 Feet & Rising, the campaign creative demonstrates how Nando’s Grocery sauces...
Oct 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below… 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company...
Oct 27, 2014 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation. The move marks a 3% increase on the 17% spent in 2013, and will include a...
Oct 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages
The Saucy Fish Co. has revamped its website with a new magazine section titled “The Dock” including serving suggestions, as the food brand looks to expand its digital reach. The chilled fish brand recruited agency Amaze to design and build the website,...
Oct 8, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google. Video, the company said in a statement, will be a “key growth driver” for its brands. The agreement...
Oct 6, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Social media, UK
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: As part of the wider ‘Season of Mischief’ campaign, Wheel of Misfortune...
Oct 3, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked...
Oct 1, 2014 | FMCG digital marketing food and beverages, Mobile, UK, Unilever - Research, tips and news for marketers
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign. As part of a £10 million marketing investment in 2014, the campaign will feature PlayCaptcha...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Top food and beverages firms, including Mondelez, Unilever and McDonald’s, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing. The...
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