Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below. The new YouTube ad,...
Sep 24, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions. The program is currently being trialed in Denver and Chicago, and Facebook worked with Anheuser-Busch on its new promotion. The ‘Bud Light...
Sep 23, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Nearly 9 in 10 online shoppers (89%) visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research. The new report by Digital River urges brands to embrace online and go...
Sep 22, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Search engine marketing, Social media
How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.
Sep 22, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online video
Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas. The post on the NASA site explains that P&G is seeking “a new way to produce...
Sep 12, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below… By tweeting @Walkers_busstop, along...
Sep 10, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user. The study, conducted by...
Sep 3, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Search engine marketing
The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report. The report, eCoupons: Market Trends & Market Dynamics 2014-2019 from Juniper...
Aug 20, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing, Social media, UK
Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management. The company’s logo,...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age. The PepsiCo’s brand usd Uber’s courier service to pass out free...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an...
Aug 11, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages
FMCG giant Mondelez, owner of brands such as Cadbury’s, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development. Under the move, CMO Mary Beth...
Aug 5, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”. The move will see P&G focus on 70 to 80 “core strategic”...
Jul 17, 2014 | CPG, Email marketing, FMCG digital marketing food and beverages, Social media
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from. In line with this ‘Best Friend Brand’ trend, more than 70% of those consumers questioned said they would be more likely to make a purchase...
Jul 15, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards. The move forms part of Nescafe’s new “REDvolution” marketing strategy; a modernisation of the Nescafe brand worldwide in a bid to to reach discerning,...
Jul 14, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’. Watch this recent promo video for Heineken’s cites...
Jul 9, 2014 | Brazil, CPG, FMCG digital marketing food and beverages, Germany, Social media, Twitter marketing, Viral and buyrals
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...
Jul 9, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below… The film features two mothers talking...
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