Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. The study, from eDigitalResearch, indicates that Nando’s have nearly 3million followers on Facebook...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the...
Jul 1, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours. The ‘tumblog’,...
Jun 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide. Unilever was awarded with the title ‘most effective marketer’ for the third consecutive year, while WPP also scored a three-peat for...
Jun 25, 2014 | FMCG digital marketing food and beverages
It may sound like something out of Star Trek, but Nestle is developing a food replicator that will create customised consumable items based on the users’ dietary requirements. The company’s research arm, the Nestle Institute of Health Sciences (NIHS), has launched the...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below… The flag will fly at Coca-Cola’s hospitality venues at the World Cup and be...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever’s CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever’s massive shift to become...
Jun 20, 2014 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challenges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson,...
Jun 18, 2014 | CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...
Jun 12, 2014 | CPG, FMCG digital marketing food and beverages
McDonald’s has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences. The new hub, which currently has two full time employees, will serve to develop new initiatives and...
Jun 11, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report. Advertising Age reported that...
Jun 11, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever’s Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it’s our video viral of the week below.. The touching commercial,...
Jun 2, 2014 | E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media The Feel Good Café in Hoxton Square, East London, aims to champion “choice, flavour and real food” and is...
May 23, 2014 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant. The initiative has been set up to let the company’s global brands to experiment with and pilot new technologies....
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 22, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, UK
To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll. The campaign, Wych Brew Are You? encourages fans...
May 21, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed...
May 21, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’. Say hello to our newest friend, Happy! http://t.co/CuR3hU8Chj...
May 19, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”. Directed by Daniel Gordon, a BAFTA and British Independent Film Awards nominee, the ‘Way Kids See It’ film features children...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
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