April round-up: TV’s ad dominance over as old empires invest in digital future

In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...

7 marketing lessons for brands: The best (and worst) of Coca Cola, Apple and Walmart’s strategies

The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. The analysis of the fortunes of some of the world’s most famous brands by brand research company Millward...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...

Magnum celebrates 25th anniversary with ‘biggest party on the Internet’

Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition. The campaign marks Unilever’s biggest marketing investment in its flagship brand to date, and spans TV, outdoor, digital and PR. Activity...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Twitter ads ‘get more clicks than Facebook’ -study Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. 5 digital challenges for the Chief Marketing Officer More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition...

April Fools’ round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...