Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 27, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new...
Mar 25, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
McDonald’s has appointed former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region. In his new role, Bradshaw-Zanger will introduce mobile payments across...
Mar 24, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Search engine marketing
Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research. The study, from Nielsen, found that when it comes to new product launches, UK...
Mar 24, 2014 | CPG, FMCG digital marketing food and beverages, Online video
London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from pepsi Max. See why its our video viral of the week below… As part of its ‘Unbelievable’ campaign, the drinks brand...
Mar 19, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, UK
For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to...
Mar 18, 2014 | E-commerce and E-retailing, FMCG digital marketing food and beverages, UK
Just Eat plans to raise £100m from listing its shares on the London Stock Exchange, as the online takeaway service looks to expand its platform to more markets. The Danish firm plans to use the extra cash to expand into new countries, as well as acquisitions of...
Mar 12, 2014 | CPG, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of...
Mar 12, 2014 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever has expanded its Go Global digital marketing incubator initiative at this year’s Mobile World Congress, aiming to help small to medium-sized, established businesses to expand their global reach. At this year’s mobile event, the FMCG giant selected seven...
Mar 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
FMCG giant Mondelez International has partnered with Facebook, giving the owner of Cadbury and Oreo access to the social network’s site’s beta-testing programs and research. The firms will use the partnership to leverage their relative scale to deliver what was...
Mar 7, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. The company spent a few days promoting its new account on Twitter, then sent out a snap of...
Mar 4, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing
Google is planning to show restaurant menus and prices on the first page of the Google search results, as the search giant continues to speed up the search process for users (but potentially drive down the traffic for businesses). The company said the move will help...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 28, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
High street baker Greggs has launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty. The new rewards app which went live nationally this week, is the first entirely digital loyalty scheme launched by a UK food-on-the go...
Feb 25, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report. The report, from Advertising Age, cites executives from these...
Feb 17, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Unilever - Research, tips and news for marketers
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report. In an interview with Ad Age, Ned Brody, Head of the Americas at Yahoo, said that Yahoo is working on a new way...
Feb 10, 2014 | CPG, FMCG digital marketing food and beverages, Russia
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising. For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg will be transformed into film studios with...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 29, 2014 | CPG, FMCG digital marketing food and beverages
During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called “Bring Happiness Home,” gave the tradition a twist. Pepsi China’s “Bring...
Jan 22, 2014 | CPG, FMCG digital marketing food and beverages, USA
This chart shows the top food and cooking websites in the US by both unique monthly visitors and average time spent. During November 2013, All recipe and food sites saw around 86 million monthly visitors, with 25 minutes spent on these sites per month on average....
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