iBeacon in retail: Coca-Cola guides mobile users for World Cup marketing
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store. Watch this demo of how ShopKick is using iBeacon in retail below: Coca-Cola is currently testing iBeacon a core part of its...Rise of digital product placement: Mirriad gives new value to old TV shows
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns. Watch this video explaining how Mirriad’s digital product placement tool works...Lays expands ‘Do Us A Flavour’ into year-long social media campaign
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. The marketing technology landscape in one (huge) infographic If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing...Health food marketing tips: Morning exposure to healthy images and text ‘reduces junk food cravings’
People exposed to healthy ‘primes’, such as healthy images and words, are more able resist unhealthy snacks later in the day, new research by Cass marketing expert Professor Paul Connell suggests. The research demonstrates that these ‘primes’ subconsciously activate...Top 10 food and cooking websites in the US
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites, according to a new report looking into the top 10 food and cooking sites in the US. The...3D food printers create sweets and chocolates
Technology firm 3D Systems has unveiled two new 3D printers capable of printing food, which the company says will enhance creativity in professional kitchens. Watch this video from 3D Systems’ stand at CES 2014 here: Revealed at the CES show this week, the...Yahoo revamps ads, expands into ‘food news’
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business. The new advertising products include a service to help...Grocery stores start using iBeacon to guide shoppers in store
Two supermarket retailers in the US have started using the latest iPhone technology to guide shoppers around the store, sending them reminders, rewarding them for browsing certain items and offering deals. Watch this video explaining how the service works:...Amazon planning ‘Pantry’ service after ‘Fresh’ food launch?
Amazon is planning to launch an online grocery shop called “Pantry,” mainly aimed at Amazon Prime members,according to news reports. The report, from USA today, claims that the Pantry service would offer items such as cleaning supplies, kitchen paper rolls, canned...2013: The stories and research that shaped digital
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...The fail trail: 15 worst digital marketing blunders of 2013
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...Unilever helps digital marketing firms ‘Go Global’
Unilever announced the launch of Go Global, a program that aims to partner innovative digital companies which are ready for international expansion, with seven of Unilever’s global flagship brands. Unilever will contribute $100,000 in cash, mentorship and in-kind...KitKat uses Captcha alternative game
Kit Kat has partnered with PlayCaptcha to use a new ad format that offers an games-based alternative to traditional ‘Captcha’ web verification forms. Captchas are a common security feature that require website visitors to rewrite distorted words to prove...Viral video marketing case studies – the best virals of 2013
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
