Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 13, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
McDonald’s is experimenting with Near Field Communication with a new in-store mobile game that is activated when a user places their device on one of the tables. Targetted at children and dubbed ‘The Happy Table’, the technology is being tested in a McDonald’s in...
Sep 12, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Online grocery sales in the UK are set to double by 2018, driven by mobile useage, technology advances and more convenient delivery options from retailers, according to new research. The research, from consumer goods research group IGD, interviewed with more than...
Sep 12, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG,...
Sep 5, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
In one of the stranger marketing tie-ups this year, Google has partnered with Nestle to name the latest version of its Android mobile operating software after it’s Kit Kat chocolate bar. The news comes as the search giant announced that it has surpassed 1 billion...
Sep 3, 2013 | CPG, FMCG digital marketing food and beverages, Online video
Beer brand Heineken has just concluded its 3-month-long YouTube video campaign ‘Dropped’, featuring a series of strangers handcuffed together in remote locations. See why it’s our video viral of the week below… Created by agency Wieden + Kennedy Amsterdam, the...
Aug 23, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer’s decisions (68%). Interestingly, internet searches are having more of an impact on decision making...
Aug 23, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing
Targeting fat-fingered typists across the UK, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. This case study outlines how the chocolate bar brand managed to reach...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
With Google Glass and other wearable technology on the way, what is their potential to revitalise the role of physical retail stores and drive sales both on and offline? A new study from Venda reveals over a quarter of UK consumers would wear Google Glass to unlock...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online video
Häagen-Dazs has launched a ‘Concerto Timer app’, integrating 3D Kinect technology and video data that lets customers fill the time it takes for their ice cream to thaw once its leaves the freezer. The musicians will entertain users for two minutes because, according...
Aug 14, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India, Online video, Social media
Horlicks has launched a new Facebook campaign in India to promote its new biscuit, inviting users to guess the plot of a new TV commercial with a number of clues. Watch the final TV commercial below: To promote the new Horlicks Nutribic ‘fibre rich digestive...
Aug 6, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
Procter & Gamble’s digital spend makes up 35% of its ad budget in the US, as the FMCG giant looks to maximise the return on its marking investment. The move comes as new research indicates that Americans will spend more time online this year than watching...
Jul 26, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...
Jul 18, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media
Faceboook saw mobile visitor numbers from the US and UK increase by some 20% during June this year, as the social network looks to woo more mobile advertisers during the summer months as people access their smartphones outside in the hot weather. Citing its own...
Jul 16, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Danone has picked Coupons.com to run a product sampling campaign via Facebook, as the firm looks to promote the new range of super thick yogurts, danio. In the first social media campaign of its kind for the brand, and following the success of the June #makemybreak...
Jul 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
The UK’s top 5 food retailers have had mixed results from their mobile customers, with Just Eat and Tesco getting the most from smartphone users with 14% and 13% boosts in traffic respectively, according to new data. The chart above from comScore demonstrates that...
Jul 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...
Jul 1, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Regulation, Social media
Facebook has removed display ads from pages showing adult content after two major UK advertisers suspended their ads on the social network. Marks & Spencer and Sky owner BSkyB informed Facebook that they had serious concerns about their names appearing next to...
Jul 1, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it’s our video viral of the week here…...
Jun 28, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media
Facebook, Twitter and Pinterest are responsible for driving as many in-store purchases as they do from online retailers, according to new research. The study, from communication technology firm Vision Critical, also indicates that the various social networks affect...
