Jun 27, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Apple’s Passbook feature, baked into all their phones since September last year, is providing a real competitive advantage to many retailers who are using it for location based marketing purposes particularly mobile coupons. Retailers are beginning to wake up to...
Jun 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research. The Visceral Business Social Food Study, commissioned by Visceral Business and conducted by...
Jun 25, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, India, Online video, Viral and buyrals
Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...
Jun 24, 2013 | FMCG digital marketing food and beverages, Mobile
Tesco Clubcard is trialling a new service giving customers the ability to sign up for a new card through a tablet app in store. View larger image here Built by mobile marketing firm Incentivated, the app is hosted on dedicated iPads located in specially created...
Jun 24, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India
KFC India has launched its first ever digital only campaign, promoting its Krushers at net-savvy teenagers in the country. The fast food brand has launched the first ever ‘User Generated Graphic Novel’ in India, that allows consumers to input their pictures, names,...
Jun 21, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…
Jun 21, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Mobile payments now account for 1 in 10 transactions at Starbuck, according to its Chief Financial Officer. Speaking at the Jefferies Global Consumer Conference, Troy Alstead, Starbucks’ chief financial officer and chief accounting officer, explaining how customers...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below… The campaign, created by DDB Chicago, is part of the brand’s...
Jun 12, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends. The study, from AdoTube, an in-stream video advertising specialist owned by Exponential Interactive, found that...
Jun 11, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Unilever - Research, tips and news for marketers
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns. The deal will see eYeka’s online community of 250,000 creators work across Unilever’s brands to help create marketing...
Jun 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, India
Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time. Launched by Hindustan Coca-Cola , the company-owned bottling entity of the Atlanta-based...
Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
Jun 3, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Mondelēz International and Nabisco’s Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction’s 2013 North American tour. The augmented reality packaging features the band on more than 21 million...
Jun 3, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing
Google has updated its search results to include details on calories, carbohydrates, proteins, sugars, and other information pertaining to nutrition, as the internet giant looks to capitalise on food search trends related to healthy eating. The move comes as more...
Jun 3, 2013 | Argentina, Brazil, Chile, Colombia, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Latin America, Mexico, Peru
Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study. The study, which surveyed nearly 1,100 respondents in Latin America, looked at online...
Jun 2, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Oscar Mayer’s latest app lets users create their own commercials centred around “Grandpa Frank.” This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Frank fans are invited to create their own...
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
May 20, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study. The Key to Successful Social Advertising report, from Kenshoo Social and conducted by Forrester Consulting, evaluates how...
May 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video...
