May 13, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online video, Social media
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion. The report indicates that brands need to be more conscious than ever of their social media...
Apr 18, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens. Parentdish is aimed at parents with kids of all ages, and will introduce new advertising products to enable brand campaigns...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, USA
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits. The Nielsen report indicates that in addition to handling the bulk of the purchasing decisions for consumer...
Apr 11, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK. The campaign has gone live accompanied by a video featuring Dave Haynes from Soundcloud, Ghostpoet, Asi Sharabi from Sidekick Studios and David Bartot from Red Bull...
Apr 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg. Falcon Social let Carlsberg create, launch and measure the performance of its social media campaigns and...
Apr 10, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures. The latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted by PwC, found that digital advertising...
Apr 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion. 1....
Apr 2, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares. See why it’s our video viral of the week below… The ad created by...
Mar 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...
Mar 25, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming
Tesco has launched an online Easter egg hunt, using Google Street View technology to allow players to explore their local streets to find virtual Easter eggs. The game requires users to type in their post code or use GPS on their mobile device to begin their search...
Mar 22, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Search engine marketing
73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%). However, 25% of the searches conducted resulted in a visit to a retailer’s...
Mar 22, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Twitter marketing
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This...
Mar 6, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV...
Feb 22, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Supporting the theory that ‘there’s no such thing as bad publicity’, this infographic from Synthesio looks at the statistics behind this week’s Burger King Twitter hack… and how the fast food chain got 30,000 new followers in just one day. Social media monitoring and...
Feb 20, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers. Burger King’s Twitter account was...
Feb 18, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website. The new ad format created in partnership with by Mindshare Ireland has launched on...
Feb 15, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents. From 11th February, followers of the @MagnumUK Twitter feed will be invited to #GrabaSpoon,...
Feb 15, 2013 | CPG, FMCG digital marketing food and beverages
BBC’s GoodFood website will start linking ingredients directly to Tesco, in a deal inked between the broadcaster’s commercial worldwide arm and the supermarket giant. The site features more than 5,000 recipes, and the deal will see ingredients clicked automatically...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%. View high quality version...
