Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%. View high quality version...
Feb 13, 2013 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users iPhone’s into an ingredient tracker. See why it’s our viral of the week below… McDonalds partnered with DDB, Sydney to launch the TrackMyMacca’s app in...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Waitrose has selected cloud content provider Brightcove to run a new online food channel. Designed to help inspire a nation of cooks, Waitrose TV, launched in Autumn last year, is the first purely food-related online video channel from a retailer, according to...
Feb 5, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media, Twitter marketing
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures. The Super Bowl showdown between the Baltimore Ravens and the San...
Feb 5, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research
Jan 23, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
With the Consumer Electronics Show finshed for another year, Ryan Manchee, Director of Innovation Strategy, DG + MediaMind explores some of the best gadgets on display, and looks at how increasing personalisation could change the future of advertising. As part of DG...
Jan 23, 2013 | CPG, FMCG digital marketing food and beverages, Social media
Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online. In return, the water brand will provide access to some of the UK’s events and activities of...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it. As part of the marketing activities around a new Five Beanz variety, Agency We Are Social created...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, last year Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly...
Jan 22, 2013 | CPG, FMCG digital marketing food and beverages
Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online. The campaign features an on pack promotion offering the potential to win 500,000 free pizza coupons and a further 1.5 million £1...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 21, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising. The two brands are using Millward Brown’s Link and Facial Coding technology for their advertising testing...
Jan 15, 2013 | E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Nick Holzherr, a runner-up from last year’s Apprentice final has launched an online food app, based on his losing business plan from the BBC show. The app, called Whisk, combines online shopping with home cooking. It scans recipes, creates a shopping list and then...
Jan 14, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video...
Jan 10, 2013 | Content marketing, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. See why its is our video viral of the week below… What if...
Jan 9, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Supermarket Morrisons is planning an online food as part of a “modernising” drive to recover from poor Christmas sales. Chief executive Dalton Philips said Philips said the group would provide more details in the spring but said being the last major...
Jan 9, 2013 | FMCG digital marketing food and beverages, Mobile, Social media
Coca-Cola launched its largest digital effort ever this year with its “Move to the Beat” campaign for the Summer Olympics across 100 countries. M&C Saatchi Sport and Entertainment talks through its year-long campaign for Coca-Cola, designed to bring teens closer...
Dec 14, 2012 | FMCG digital marketing food and beverages
A new survey indicates that brand marketers need to reach shoppers before the store as consumers actively seek promotions when planning their weekly shops. Coupon firm Coupons.com UK & Europe has surveyed over 100 client-side and agency-side brand marketers...
Dec 13, 2012 | FMCG digital marketing food and beverages, Online advertising
Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising. To read the full article, click here.
Nov 20, 2012 | FMCG digital marketing food and beverages
US flavoured milk brand Oak claimed it had been ‘inundated with fans complaining they coundn’t buy thier product in their local stores. In response, parent company Parmalat staged a series of ‘reverse robberies’ and posted the results on YouTube and Facebook. See why...
