Nov 8, 2012 | CPG, FMCG digital marketing food and beverages
This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the...
Nov 6, 2012 | FMCG digital marketing food and beverages
Last Christmas, Nutella ran a cross-platform ad campaign in Germany, mixing traditional and new media spend, including TV and Facebook. This case study looks at how the Facebook campaign generated more sales than TV ads for the food brand. Nutella’s goal for the...
Oct 30, 2012 | FMCG digital marketing food and beverages
MySupermarket is set to launch a free app that assists grocery shoppers on finding the cheapest prices when purchasing online. Dubbed the ‘MySupermarket Companion App’, the tool automatically recognises the URLs of online supermarket websites before comparing prices...
Oct 24, 2012 | FMCG digital marketing food and beverages
In honour of Felix Baumgartner’s landmark skydive from the edge of space, Nestle sent a Kit Kat bar into the ether with a video camera. See why it’s our video viral of the week below… The ‘Break from Gravity’ project saw the four-fingered chocolate...
Oct 18, 2012 | FMCG digital marketing food and beverages
The influence of social media on purchase decisions increased across all but one of the regions surveyed in 20122. the global average has risen by 3% since 2010. The region that saw the biggest increase was ‘Middle East and Africa’ with 10%. Social...
Oct 18, 2012 | FMCG digital marketing food and beverages
This chart shows the global averages of online browsing behaviour by grocery shoppers. The most popular daily behaviours include conducting research (37%) and providing feedback about a grocery category via social media (33%). 48% of respondents are likely to purchase...
Oct 11, 2012 | FMCG digital marketing food and beverages
To promote its drink in Sweden, V Energy ran a risqué campaign that invited friends to swap Facebook profiles for an hour. See why it’s our viral of the week below… View the video case study below: As part of its ‘Switcheroo’ campaign, The Australian...
Oct 1, 2012 | FMCG digital marketing food and beverages
Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study. The research, from Nielsen, looked into...
Sep 28, 2012 | FMCG digital marketing food and beverages
US TV network ABC is to broadcast a cooking show that began as part of YouTube’s “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV. ‘Recipe Rehab’ teaches viewers familiar recipes, and will be will be broadcast...
Sep 27, 2012 | FMCG digital marketing food and beverages
Online orders for pizzas beat phone purchases at Domino’s for the first time this month, as more than half of deliveries were bought via its website or apps. Driven by smartphone use, the business – whose 770 outlets are primarily run through franchisees...
Sep 24, 2012 | FMCG digital marketing food and beverages
Nestle has launched a (slightly creepy) new promotion for its Kit Kat, Yorkie and Aero bars, embedding GPS trackers in select bars, with the promise to track down the buyer within 24 hours to deliver a £10,000 prize.The promotion called ‘We will find you’,...
Sep 14, 2012 | FMCG digital marketing food and beverages
How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression… Watch the...
Sep 6, 2012 | FMCG digital marketing food and beverages
Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms. The global digital strategy supports...
Sep 4, 2012 | FMCG digital marketing food and beverages
Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy, according to new research from Nielsen. While e-commerce activity for some consumer packaged goods (CPG) products —...
Aug 30, 2012 | FMCG digital marketing food and beverages
Rising food prices are having the greatest impact on global consumer’s choice of grocery purchases, with more than half (52%) stating higher prices are a major influence, according to new research. The Nielsen global online survey found that 85% of respondents...
Aug 23, 2012 | FMCG digital marketing food and beverages
Despite Starbucks having eight times the number of central London outlets, the chain secures less Facebook check-ins on average than rival coffee group Costa, according to new research. Socialbakers has released Facebook data which compares the social campaigns...
Aug 22, 2012 | FMCG digital marketing food and beverages
PayPal is testing an app-based checkout system in McDonald’s restaurants in France, as the online payments system looks to secure pole position is the increasingly important mobile payments sector. The trial is being conducted in 30 McDonald’s outlets in France, using...
Aug 15, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator’s decision to hold advertisers responsible for content on social networks. The organisation representing online advertising has questioned the decision by the...
Aug 9, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’. This...
Aug 7, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia. Drinks brand Diageo was referred to the Advertising Standards Board (ASB) in Australia, after complaints...
