Jul 14, 2012 | FMCG digital marketing food and beverages
Coffee house chain Barista used Facebook to create awareness of its seasonal ‘Hawaiian Summers’ menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest. More on this Case study … Brand:...
Jul 14, 2012 | FMCG digital marketing food and beverages
This case study shows how Costa used Customer insights to transform the business via product development, loyalty schemes and marketing campaigns. Based on research findings that 10% of overall coffee customers made up for 50% of Costa visits, Costa introduced the...
Jul 14, 2012 | FMCG digital marketing food and beverages
Lacta Chocolate’s Facebook App made smart use of social media, boosting brand engagement and tripling their fanbase in the process. The app let users customise the Lacta chocolate wrapper with their loved ones names and compare them to the particular flavour before,...
Jul 14, 2012 | FMCG digital marketing food and beverages
Reckitt Benckiser used a suite of eight online and mobile mini-games to raise brand awareness among students and graduates early in their career, as part of a recruitment drive. The games are available online and via iPhone and Android Apps. The games are promote the...
Jul 14, 2012 | FMCG digital marketing food and beverages
Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the can delivered to their...
Jul 13, 2012 | FMCG digital marketing food and beverages
Amazon is planning on offering a premium ‘same day delivery’ option for its US customers, in a move that could put further pressures on ecommerce firms and high street retailers alike. The online retail giant is looking to expand its network of US warehouses so it can...
Jul 13, 2012 | FMCG digital marketing food and beverages
Cadbury has launched a new social media campaign for Wispa, celebrating ‘Time Well Mis-spent’ with a new competition. The premise of the Facebook app is that ‘it’s good to goof off’, and asks users to enter ideas on the best ways to mis-spend time. Every week for six...
Jul 13, 2012 | FMCG digital marketing food and beverages
Frozen food retailer Iceland has embraced social media as part of its new ‘My Iceland’ marketing campaign to generate customer feedback about their in-store experiences. In a bid to improve the customer experience, Iceland is encouraging shoppers, via till receipts...
Jul 12, 2012 | FMCG digital marketing food and beverages
This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. See why it’s our video viral...
Jul 8, 2012 | FMCG digital marketing food and beverages
Adidas has topped the Euro 2012 sponsorship scoreboard by driving the greatest volume of social media discussion of its sponsorship during the group stage, according to new research looking at the impact of brands on social media sporting conversations. The study,...
Jul 5, 2012 | FMCG digital marketing food and beverages
Bacardi and Novus Leisure, the owners of the Tiger Tiger nightclub chain, have partnered with mobile marketing agency Sponge to run an in-bar mobile QR code promotion offering 2 for 1 Bacardi Mojitos. The mobile promotion, a first for both brands, is being pushed via...
Jul 4, 2012 | FMCG digital marketing food and beverages
Coca-Cola has made a foray into advergaming with their new title, Crabs & Penguins. The beverage giant made smart use of gamification techniques, with a music soundtrack and social media links, to build long-term engagement with consumers by letting players...
May 29, 2012 | FMCG digital marketing food and beverages
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research. The study, from...
May 29, 2012 | Facebook marketing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Apple is the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. This infographic looks at the key stats behind the biggest brands in the world. The No.1 brand for the second year, Apple, rose 19% in value...
May 16, 2012 | Brazil, Facebook marketing, FMCG digital marketing food and beverages, Latin America, Mexico, Unilever - Research, tips and news for marketers
Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media...
Apr 23, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Topshop remains the top UK brand on both Facebook and Twitter, in terms of the number of followers, according to new research. The study measures how brands are using the top social networks and the subsequent effects on their follower base. Topshop continued to reign...
Apr 20, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages. Coke will integrate Spotify on its Facebook pages, which boast more than 40 million fans, and use...
Apr 19, 2012 | FMCG digital marketing food and beverages
Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked. Named ‘Brand Activate’, the plan is designed to “reimagine online measurement for...
Apr 4, 2012 | FMCG digital marketing food and beverages
Thorntons has launched an outdoor campaign letting smartphone users scan a QR code and buy an Easter egg for 1p. The mobile checkout technology – Simply Tap – has been introduced by Mobile Money Network (MMN) and is claimed to be the first transactional...
Apr 2, 2012 | FMCG digital marketing food and beverages
Domino’s took over £1m in sales through its mobile platform in a single week during the first quarter of 2012, the company has announced. Tealeaf has revamped its mobile platform for marketers, letting clients re-create problems and optimize functionality, so they can...
