Infographic: What makes people follow a brand on social media… and what happens after
Most people follow a brand on social media platforms to receive special deals, but many are also looking for entertaining content, according to research. As this infographic from social media agency Get Satisfaction demonstrates, the mains reasons to follow a brand...UK advertisers ‘now spending more on web than TV’- IAB
UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research. The surge in growth offset a slowdown in other forms of...Social Media Infograpic: Top brands, people and places on Facebook and Twitter
Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers. The data, from Socialbakers, has been released as an infographic offering insights into the the top people, brands and places on social media....Shopping and social media: Facebook pages ‘change consumer’s perception of brands’
Social media is becoming increasingly important to brands, with 54% of visitors to a retailer’s social media platform admitting their perception of the brand changed, according to a new survey. The study, from GSI Commerce, also found that a third of consumers...Alcoholic brands restrict under 18s from Facebook fan pages
Top drinks brands such as Smirnoff and baileys have agreed to introduce a code of practice for ads on Facebook and other social media sites. The move follows an initiative by The European Forum for Responsible Drinking (EFRD), which represents the largest alcoholic...BP enters ‘daily deals’ foray with online coupons
BP is to launch a daily deals service, as the British Oil giant looks to attract customers to its forecourts. The firm has signed up several of its biggest retail partners, including Coca-Cola, United Biscuits, Mars and Walkers, to participate in a new section on the...Budweiser to sponsor Facebook’s first-ever live football match
Budweiser is to broadcast the FA Cup first round match between Ascot United and Wembley FC on its Facebook fan page, marking the first live broadcast of any sport on the social network. The move will put the non-league sides in front of a potential audience of 700...Cadbury chocolate bars turned into augmented reality games
blippar, a free smart phone app that converts real world images into virtual experiences, has launched in partnership with Cadbury UK and Ireland. blippar’s technology has allowed Cadbury to create an augmented reality game that anyone with a smart phone can...Top 10 UK companies for Facebook and Twitter followers
The UK’s corporate giants are finally signing up to Twitter and Facebook after years of wariness, according to the latest findings of The Social Media Leaders tracking study by The Group. The last six months have seen a rapid increase in the number of FTSE 100...Brands warned against using Facebook to target children
Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young. The survey of over 2000 adults, by marketing specialists...Top 3 online retail mistakes: Web shoppers reveal pet hates
British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov. The research, which surveyed 2050 UK adults online, examined...Pepsi woos European digital agencies with competition
PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in ‘PepsiCo10’, a new programme that will discover and support new technology innovations. Launched in the US last June, PepsiCo has expanded PepsiCo10 to Europe. The goal...Top 100 global brands: Apple overtakes Google
Apple has overtaken Google as the ‘world’s most valuable brand’, bringing an end to four years of dominance by the search giant, according to new research. The annual ‘BrandZ’ report from WPP-owned research agency Millward Brown,...Only 25% of top UK retailers bother to reply to Tweets- study
Just one in four (25%) of retailers with a presence on Twitter replied to a question directed at them, with Thomas Cook, easyJet and Debenhams topping the responsiveness table, according to new research. The benchmark study from Auros, the internet consultancy and...P&G online strategy: A greater focus on content?
That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems...Consumers see online shopping as ‘greener alternative to high street’
The majority of UK shoppers (72.9%) consider online shopping to be more environmentally friendly than shopping in the high street, which represents a 25% increase on 2009-10, according to new research. The study comes from the IMRG to coincide with Climate Week 2011....UK online take-away firm Just-Eat gets $48m funding boost
London based Just-Eat, the world’s largest takeaway ordering service, today announced the closure of a financing round of $48m co-led by two leading venture capitalists, Greylock Partners and Redpoint Ventures, with substantial support from existing investor Index...Cadbury’s – ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
