Jan 18, 2011 | FMCG digital marketing food and beverages
Cadbury’s has launched a new campaign for its Creme Egg brand, that challenges consumers to take part in ‘a massive game of dare’ online. Goo Dares Wins, a multi-million integrated marketing campaign will see Creme Egg becoming the first Cadbury brand to link into the...
Jan 6, 2011 | FMCG digital marketing food and beverages
Domino’s Pizza has topped pizza sales of £1million with its iPhone ordering app. The ordering app was launched in September with details printed on millions of household menus, as well as promotion via Facebook and Twitter. In just a few months, the app has achieved...
Nov 1, 2010 | FMCG digital marketing food and beverages
Cult comedy icon Alan Partridge is set to return next week in a series of short web videos funded by beer brand Fosters. The character, played by Steve Coogan, will appear on the Fosters Funny Website in a dozen 11-minute long episodes, beginning on 5th November. A...
Nov 1, 2010 | FMCG digital marketing food and beverages
Tesco has updated its Groceries iPhone app to include a barcode reader that lets shoppers add items to a their online home delivery order. The tool is being targeted at busy parents and time-poor professionals who want to be able to add specific items to their online...
Oct 13, 2010 | FMCG digital marketing food and beverages
Google has launched a new ‘Price Index’ tool, which will be based on the cost of goods sold online and could use real-time search data to forecast official figures. The Google Price Index could prove more accurate and up-to-date than official statistics due to the...
Sep 7, 2010 | FMCG digital marketing food and beverages
Morrisons is set to launch an online grocery store, as the supermarket chain looks to take on rivals Tesco, Waitrose and Asda. The move is expected to be announced by Morrisons chief executive Dalton Philips, in his first big presentation to the City since his arrival...
Feb 2, 2010 | FMCG digital marketing food and beverages
Pepsi is to ditch its iconic Super Bowl ads for the first time in 23 years, putting its cash into a social media charity project instead. The drinks brand has launched the Refresh Project, an online cause marketing campaign that asks readers how the company should...
Feb 1, 2010 | FMCG digital marketing food and beverages
CMW has been appointed to create the social media and broader digital strategy for the launch of new Kellogg’s brand, Krave. The Krave brand marks two new directions for Kellogg’s. Firstly, it’s the first time the company has created a cereal exclusively aimed...
Aug 12, 2009 | FMCG digital marketing food and beverages
Yahoo is planning to launch a UK service that would enable advertisers to use Nectar data from Sainsbury’s, as well as its Yahoo’s sales records to target potential customers with online campaigns. Set to launch in October. the new service is designed to...
Apr 3, 2009 | FMCG digital marketing food and beverages
It’s a stepchange for the brand, writes printweek.com. Every brand is wrestling with the role of the web in their media mix, but the announcement of breakfast cereals giant Kellogg’s that TV is being dropped for their next launch in favour of print and...
