Mar 28, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent. The data was calculated by the Internet Advertising...
Mar 24, 2017 | CPG, E-commerce and E-retailing, Social media
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion. Aussie Content In Motion videos are currently being used in the brand’s Instagram feed and on the e-commerce consumer website. Early...
Mar 22, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how...
Mar 21, 2017 | Content marketing, CPG, E-commerce and E-retailing, Mobile, Online advertising, Online video
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. In an interview, Rorsted explained the sportswear company is...
Mar 21, 2017 | CPG, Search engine marketing, UK
Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research. The study, from Criteo S.A. was revealed at Criteo’s Ecommerce Media Forum. The data...
Mar 7, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software. Mariano Bosaz, global senior digital director at Coca-Cola, made the announcement at last week’s Mobile World Congress. Speaking to AdWeek, Bosaz said: “Content...
Feb 21, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze. Amaze developed the ‘Frozen just got cooler’ creative concept for the CoolBrand, as it launches a new range of products in 500...
Feb 14, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
Feb 14, 2017 | Argentina, Brazil, Chile, Colombia, CPG, FMCG digital marketing food and beverages, Latin America, Mexico, Peru
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research. The fifth annual BrandZ Top 50 Most Valuable Latin American Brands from WPP and...
Feb 10, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a...
Feb 10, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Unilever - Research, tips and news for marketers
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”. Snatch is a new mobile-gaming experience that puts players into a virtual treasure hunt where they grab and steal parcels – to win real prizes. The...
Feb 8, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. More than 27.6 million tweets were sent last night during Super Bowl 51, with many social media useretalking about the ads as much as they...
Feb 3, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. The report, from video creation platform Wochit, indicates that almost 112 million people...
Feb 1, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. Speaking at IAB’s Annual Leadership Meeting in Florida this week, Marc...
Feb 1, 2017 | CPG, Mobile, Social media
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old. Dubbed Lego Life, the mobile app invites children five- to 13-years-old to join creative challenges in a safe online environment. In an effort to keep real identities...
Jan 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board. The 30-second spot, by BBDO New York, will be performed live in the first ad slot of the third quarter during the Feb. 5 telecast. The commercial...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Jan 12, 2017 | CPG, FMCG digital marketing food and beverages, Social media
McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal. 12 of the fast-food chain’s most popular sandwiches will battle it out to become “the number one...
Jan 9, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink. At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser during 48 hours. With each coin,...
Jan 5, 2017 | CPG, Mobile
Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag. The luxury hair brand owned by L’Oreal, unveiled the world’s first smart hairbrush at CES 2017, in partnership with Nokia’s Withings digital health unit. The...
