Red Bull names TAG Heuer “official timekeeper” of Red Bull TV
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events. The Red Bull TV integration will support TAG Heuer’s campaign...Pedigree “Dark to Light” campaign champions guide dogs
In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind. The video highlights how her guide dog, Brice, changed her...Unilever plans in-house branded content division
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. The move was revealed by a jobs post on LinkedIn searching for global directors to lead two new content teams. The business is...GoPro channel launches on Red Bull TV
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May. In May, GoPro joined forces with Red Bull for a multi-year partnership connecting two of the world’s most beloved brands...Dominos Pizza tests flying delivery drones
Domino’s has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world. The fast food chain has partnered with drone start-up Flirtey to launch the service, demonstrating the first stage with a pizza delivery in...The end of testing? Unilever shakes-up market research in real-time world
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever. Market researchers may need to begin with a “blank slate” as they try and adapt to the pressures of real-time...Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active....Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer. Introducing Promoted #Stickers A fun way to express your brand and engage with consumers! https://t.co/wIIDHAC0KK pic.twitter.com/usc4HRwrPU— Twitter Advertising...Persil partners ‘Uber for laundry’ service ZipJet
Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce. ZipJet was founded in 2014 in Germany, and currently operates in three European cities- Berlin, London and Dublin. The company forges...Smirnoff turns selfies into bespoke cocktails… live on Facebook
Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook. The ‘Pure Potential’ ad campaign, created by Young & Shand saw photos recreated in a cocktail...Nestlé teams up with Salesforce for ‘digital lab’
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way. The “consumer engagement center” is aimed at improving personalised consumer digital...McDonald’s fail: Name your own burger site attracts tasteless creations
Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site. The ‘Create Your Taste’ contest asked fans of the...Unilever buys Dollar Shave Club for $1bn
Dollar Shave Club, the firm that shook up the men’s shaving industry, has been bought by FMCG giant Unilever for a reported $1bn. Neither Dollar Shave Club nor Unilever disclosed terms of the deal, but two sources familiar with the matter who were not authorized...L’Oréal launches makeup emoji keyboard to connect with millennials
Beauty brand L’oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol. The Beaumoji keyboard includes 130 emojis from its extensive brand portfolio, which includes Urban Decay, Nyx, Giorgio Armani Beauty, and Essie. The...GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties. Research finds firms are placing increasing emphasis on customer insights...Coca-Cola targets millennials with CokeTV YouTube channel
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.
