Jun 27, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues. In his keynote Cannes Lions 2016 seminar “The Future of Brands,”...
Jun 27, 2016 | CPG, India, Online advertising, Online video
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework. Case study summary • Video and social...
Jun 20, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile
Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume. The T-Mobile Tuesdays app, which launched earlier this month,...
Jun 13, 2016 | CPG, Facebook marketing, Online advertising, Online video, Viral and buyrals
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below… This video is part of the larger “Someone Needs...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 25, 2016 | CPG, FMCG digital marketing food and beverages, Online video
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years. The multi-year, global partnership which will include content production, distribution, cross-promotion and...
May 24, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices. Speaking to CNBCs anchor...
May 23, 2016 | CPG, Facebook marketing, Social media, Viral and buyrals
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react...
May 23, 2016 | China, CPG, FMCG digital marketing food and beverages, Mobile
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers. Called ‘KFC Original+’ the restaurant will demonstrate the voice interaction, smart food-ordering and holographic...
May 18, 2016 | CPG, FMCG digital marketing food and beverages, Regulation, UK
The BBC and UK government are facing and online backlash after it was revealed the broadcaster is to delete 11,000 online recipes. The move means that recipes by popular TV chefs such as Nigella Lawson, James Martin and Mary Berry will be removed from the BBC website....
May 17, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is reportedly close to venturing into the food manufacturing market, as the online retail giant continues its quest to become a one-stop-shop for consumer needs. The Wall Street Journal, citing sources, reported that Amazon will start to sell its own brand of...
May 17, 2016 | CPG, Mobile, Online advertising, Online video, Social media
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor. The ‘Pants Off’ programme marks MTV’s first series created specifically for the app. Scheduled over 8 weeks, the series explores sex and relationships and will takeover...
May 13, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign. The partnership will be used to promote the launch of a new range of premium ice creams, Magnum Double. The whole campaign will be...
May 9, 2016 | CPG, Online advertising, Online video, Viral and buyrals
Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below… The Catterbox collar was developed by...
Apr 26, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video...
Apr 26, 2016 | CPG, Online video, Viral and buyrals
Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7. The ad, created by Musion Events, a brings one of the world’s most...
Apr 25, 2016 | CPG, Online advertising, Online video
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’. The club’s players appeared to take to the field before...
Apr 22, 2016 | CPG, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is launching a social media contest to encourage consumers to show off their recycling efforts. #Rodale100 honoree @Unilever is committed to recycling & a greener world: https://t.co/dJ5MwRCBS6 #ReimagineThat pic.twitter.com/2SCBhuDUXH— Rodale Inc....
Apr 20, 2016 | China, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year. The percentage of the FMCG giant’s digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in...
Apr 8, 2016 | China, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online. The FMCG giant said it would sell a fuller range of its products, including Oreo, Toblerone, Cadbury and Trident, on Alibaba’s online marketplace...
