Sep 4, 2015 | CPG, FMCG digital marketing food and beverages, Social media
Following a high profile rejection from McDonald’s last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King’s idea of a mash-up burger for World Peace Day. After McDonald’s turned...
Aug 28, 2015 | Brazil, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer...
Aug 27, 2015 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality. The series of YouTube videos kicks off with the release of a manifesto video that defines the Selfmaker archetype – a guy who doesn’t just climb the...
Aug 26, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is testing a fast food delivery service in the US as part of its Prime Now membership, according to a news report. The Prime Now service has been available in several cities like Dallas, Chicago, Miami, Baltimore, offering one-hour delivery. According to...
Aug 26, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait… On a website dedicated...
Aug 19, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…...
Aug 4, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business. P&G is shifting more of its ad budget to digital media where consumers...
Aug 3, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click. The adhesive one-touch buttons instantly order predetermined refills of detergent, paper towels, toilet paper, garbage bags,...
Jul 28, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations. My Magnum Experience: Strawberry Chocolate, Rose Petals & Honeycomb #MagnumLDN #CoventGarden...
Jul 17, 2015 | CPG, FMCG digital marketing food and beverages, India, Regulation, Social media, Twitter marketing
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital...
Jul 14, 2015 | CPG, Social media
Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward. The content marketing campaign will engage and inspire an 18 to 24 year old millennial audience to look to the future...
Jul 8, 2015 | CPG, FMCG digital marketing food and beverages
Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to ‘combat prejudice’. The can design features a red background and Coca-Cola’s signature wavy, silver stripe — but not the words...
Jun 25, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasise ‘marketing to people’. Weed based his presentation on learnings from conversations with over 20 C-suite thought leaders from the...
Jun 24, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
IBM’s supercomputer Watson has turned its hand to cooking, with a new app that creates new recipes based on user’s selected ingredients. The Chef Watson app offers unique recipes by combining ingredients with data about the way humans perceive food. The app is being...
Jun 23, 2015 | Content marketing, CPG, Online video, Regulation, Viral and buyrals
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer. View his protest video posted on a new YouTube domain here: Matthew Lush has been using the YouTube address youtube.com/lush since 2005, but has found that fans...
Jun 19, 2015 | CPG, FMCG digital marketing food and beverages, Germany, Mobile
In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site. Back in 2012, Heinz ran a special promotion on bottles in Germany with a QR code letting consumers...
Jun 19, 2015 | China, CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever has struck a deal with JD Worldwide, a cross-border e-commerce platform linked with Chinese web giant Tencent, as the FMCG conglomerate looks to expand its online presence in the Asia Pacific region. The deal grants Unilever the chance to open a store on the...
Jun 19, 2015 | CPG, E-commerce and E-retailing
Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve. The recent outrage over Protein World’s advertising campaign shows that there is divided...
Jun 18, 2015 | CPG, Online advertising
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. LatestinBeauty.com partnered with retail promotions technology company Luckycycle, and also saw average...
Jun 10, 2015 | Brazil, CPG, Latin America, Online video, Viral and buyrals
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the...
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