Feb 24, 2015 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Social media, Twitter marketing
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video. The 10-week paid placement is part of a Nestle scheme to help unemployed youngsters across Europe find work. The firm is forming...
Feb 23, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below… The app, which uses what Domino’s is calling...
Feb 20, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Burger King is trialling a UK delivery service for the first time, although initially only in a limited number of postcodes. The new website offers the service during local branch delivery hours, while orders can also be taken over the phone. The service is being...
Feb 19, 2015 | CPG, E-commerce and E-retailing
Sainsbury’s is trialling a new digital pricing display system that uses e-Ink technology rather than traditional paper to produce self-updating pricing tickets. The new e-Ink digital price tags are being tested at a Sainsbury’s London store in Shoreditch and enable...
Feb 19, 2015 | CPG, FMCG digital marketing food and beverages, Regulation
Fans of Jamie Oliver have been hit by a computer virus after visiting the TV chefs site, according to news reports. Those visiting the site while running older versions of Adobe Flash, Java and Microsoft Silverlight are most likely to have been infected. Victims were...
Feb 16, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns. The Cadbury’s and Oreo owner said the digital push is part of a move towards a more sophisticated and...
Jan 20, 2015 | CPG, FMCG digital marketing food and beverages, UK, Unilever - Research, tips and news for marketers
Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015. The scheme is supported by twelve of the UK’s largest brands and agencies in...
Jan 20, 2015 | CPG, FMCG digital marketing food and beverages
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products. Birds Eye is partnering with food blogger Katie Bryson in a bid to engage consumers and encourage them to experiment more with frozen food. A key...
Jan 7, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. The tongue-in-cheek fake documentary is only available online, promising to lay bare the “continuing scourge of Marmite...
Jan 6, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Social media
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand. Created by BBH London the campaign will run on TV, on-pack, in-store, social and online as well as engaging ‘mummy...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 8, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Christmas advertising creates a huge hype in Britain, especially John Lewis’...
Nov 26, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Regulation
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the...
Nov 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands. The deal, put a six-figures, marks the biggest standalone deal in the magazine brand’s 25 year history. The ads will appear in a new format on the site,...
Nov 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Social media
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Targeted at the Singapore...
Nov 10, 2014 | CPG, FMCG digital marketing food and beverages, Online video
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens. Designed by 18 Feet & Rising, the campaign creative demonstrates how Nando’s Grocery sauces...
Nov 6, 2014 | CPG, Mobile, UK
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research. The study, from the Internet Advertising Bureau UK (IAB) shows...
Oct 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below… 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company...
Oct 28, 2014 | CPG, Online advertising, Online video, USA
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google. As viewers flock to YouTube in search of costume tips, beauty creators provide them with a...
Oct 27, 2014 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation. The move marks a 3% increase on the 17% spent in 2013, and will include a...
Page 19 of 33« First«...10...1718192021...30...»Last »
