Dove launches body confidence campaign across social media
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms. Watch Dove’s latest promo, which ties in with...Mondelez invests 20% of ad budget into digital video and mobile with Google tie up
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google. Video, the company said in a statement, will be a “key growth driver” for its brands. The agreement...BuzzFeed adds first ‘Buy It!’ button for L’Oreal native ad
BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity. The post “11...Hobgoblin Facebook gameshow targets Halloween market
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: As part of the wider ‘Season of Mischief’ campaign, Wheel of Misfortune...Case study: How Murphy’s turned Ireland’s rain into beer
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked...Digital marketing ROI: Five FMCG campaigns that prove digital works
FMCG brands face a tricky challenge on digital channels- how can online ads convince shoppers to add your products to their supermarket trolleys? And if they do- how is it possible to track it? We look back at some of the best FMCG campaigns of the past year that show how digital success translates into real world cash.
Adidas adopts ‘mobile first’ native video format from Unruly
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web. View a demo of the format here: Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers...Yves Saint Laurent ‘big’ digital branding pays off
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift...Top food brands make ‘responsible’ digital marketing pledge
Top food and beverages firms, including Mondelez, Unilever and McDonald’s, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing. The...Unilever first brand to adopt WPP global planning tool
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption. The global planning tool developed by mobile marketing agency Joule, created to The mFluence tool,...Video viral of the week: Budweiser tackles drink driving with man’s best friend
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below. The new YouTube ad,...Budweiser trials ‘birthday gift’ mobile coupons with Facebook
Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions. The program is currently being trialed in Denver and Chicago, and Facebook worked with Anheuser-Busch on its new promotion. The ‘Bud Light...Do brands need to sell direct to consumers? 89% of shoppers visit brand websites
Nearly 9 in 10 online shoppers (89%) visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research. The new report by Digital River urges brands to embrace online and go...Digital marketing ROI: Five food brand campaigns that prove digital works
How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.
