Sep 2, 2014 | CPG, Mobile, Online video, Social media
With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video. The app, currently...
Aug 27, 2014 | Content marketing, CPG, Online video
To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below. The brand is using content created by selected uploaders from...
Aug 21, 2014 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays. The brand, known as Lynx in the UK, released two...
Aug 20, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing, Social media, UK
Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management. The company’s logo,...
Aug 19, 2014 | CPG, Digital marketing skills, Mobile, Online advertising
This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs....
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age. The PepsiCo’s brand usd Uber’s courier service to pass out free...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an...
Aug 13, 2014 | CPG, Marketing through gaming, Unilever - Research, tips and news for marketers
To promote its new line of Persil’s Dual Action liquid capsules Unilever worked with AdLabs to create a fun alternative to the usual captcha verification screens. To pass security, Persil are asking users to prove they’re human by dragging stain-removing microgranules...
Aug 11, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages
FMCG giant Mondelez, owner of brands such as Cadbury’s, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development. Under the move, CMO Mary Beth...
Aug 7, 2014 | CPG, Online advertising, Online video
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business. The FMCG giant...
Aug 5, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”. The move will see P&G focus on 70 to 80 “core strategic”...
Jul 24, 2014 | CPG, Unilever - Research, tips and news for marketers
Unilever has released five different briefs on the theme of “Internet of Things” through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies. The...
Jul 17, 2014 | CPG, Email marketing, FMCG digital marketing food and beverages, Social media
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from. In line with this ‘Best Friend Brand’ trend, more than 70% of those consumers questioned said they would be more likely to make a purchase...
Jul 15, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards. The move forms part of Nescafe’s new “REDvolution” marketing strategy; a modernisation of the Nescafe brand worldwide in a bid to to reach discerning,...
Jul 14, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’. Watch this recent promo video for Heineken’s cites...
Jul 11, 2014 | CPG, Mobile
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer. Watch this promo video below: The MiCoach device has a heart-rate monitor that can determine whether a user is overexerting...
Jul 10, 2014 | CPG, Online video, Social media
Back in June 2014, Unilever’s Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity. View part of the debate here: The...
Jul 9, 2014 | CPG, Online advertising
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research. The study, from Accenture, found that a...
Page 21 of 33« First«...10...1920212223...30...»Last »
