Jul 9, 2014 | Brazil, CPG, FMCG digital marketing food and beverages, Germany, Social media, Twitter marketing, Viral and buyrals
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...
Jul 9, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below… The film features two mothers talking...
Jul 8, 2014 | CPG, Online video, Viral and buyrals
Who knew a party to celebrate a girl’s first period would be so awkward? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below… The HelloFlo service works by encouraging its...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. The study, from eDigitalResearch, indicates that Nando’s have nearly 3million followers on Facebook...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the...
Jul 1, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours. The ‘tumblog’,...
Jun 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide. Unilever was awarded with the title ‘most effective marketer’ for the third consecutive year, while WPP also scored a three-peat for...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below… The flag will fly at Coca-Cola’s hospitality venues at the World Cup and be...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever’s CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever’s massive shift to become...
Jun 20, 2014 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challenges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson,...
Jun 20, 2014 | CPG, Unilever - Research, tips and news for marketers
Unilever ran a one-day digital campaign, giving women heading to Royal Ascot’s Ladies Day the chance to have a professional photo taken at Waterloo station, to support the launch of Dove Invisible Dry deodorant. Created by agency Kinetic Active, the campaign...
Jun 18, 2014 | CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...
Jun 12, 2014 | CPG, FMCG digital marketing food and beverages
McDonald’s has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences. The new hub, which currently has two full time employees, will serve to develop new initiatives and...
Jun 11, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report. Advertising Age reported that...
Jun 11, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever’s Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it’s our video viral of the week below.. The touching commercial,...
May 23, 2014 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant. The initiative has been set up to let the company’s global brands to experiment with and pilot new technologies....
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 22, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, UK
To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll. The campaign, Wych Brew Are You? encourages fans...
May 22, 2014 | CPG, Unilever - Research, tips and news for marketers
Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts. Unilever has used the CND logo to brand its new Lynx Peace range of deodorant, shampoo...
May 21, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed...
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