May 21, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’. Say hello to our newest friend, Happy! http://t.co/CuR3hU8Chj...
May 19, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”. Directed by Daniel Gordon, a BAFTA and British Independent Film Awards nominee, the ‘Way Kids See It’ film features children...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research. The Kantar Worldpanel’s Brand Footprint study looked at the 50 ‘most chosen’ global FMCG...
May 15, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, UK
Cafédirect, one of the UK’s biggest coffee brands, has acquired online coffee club Kopi.co.uk. Founded in 2011 by Philip Wilkinson and Simon I’anson, Kopi delivers premium coffee to people through their letterbox each month. Formulated as a discovery experience,...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 8, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, UK
milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site for the first time. The site was developed in partnership with leader in mobile and...
May 8, 2014 | CPG, E-commerce and E-retailing, Mobile
Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research. The survey of 1,000 UK household shopping decision makers from leading retail and shopper marketing agency, Savvy Marketing,...
May 7, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online. Watch the promo video here: Launched back in 2004, the campaign was set up to promote...
May 6, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. The analysis of the fortunes of some of the world’s most famous brands by brand research company Millward...
Apr 25, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 23, 2014 | Content marketing, CPG
Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report. The study, from MyNewsDesk, found that the UK is falling behind the rest of the world...
Apr 22, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, USA
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app. The ad launched at the beginning of the MTV Movie Awards on Sunday, going on sale for a limited time on May 1. The MTV Movie...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition. The campaign marks Unilever’s biggest marketing investment in its flagship brand to date, and spans TV, outdoor, digital and PR. Activity...
Apr 15, 2014 | CPG, Online advertising, USA
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen. Loyalty is highly coveted in today’s media world, particularly among Millennials—some of America’s most connected consumers. These...
Apr 10, 2014 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Twitter ads ‘get more clicks than Facebook’ -study Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new...
Apr 10, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below… This new advert from mineral water company features street-dancing between...
Apr 8, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA
Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen. Watch this promo video showing how the service works below: Launching as part of the online retail giant’s new ‘Fresh’ pantry...
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